With the rise of social challenges around the globe and the urgent need to act positively on changing our circumstances, there has been an increasing trend to look at design as leading cause and possible cure to all our needs.
It has almost become ordinary, borderline cliche, to hear communities’ leaders (social, political, economical) questioning the role of design in the advancement of our society; some may say as a trigger to push designers to be more ethical and socially responsible in their work. More importantly the question everybody seems to entertain is whether Design can be an vector of changes, or simply put “Can Design Change the World”?
We could postulate that Design not only has already changed the world but it actually shaped how we live it this very day. Our daily life is, in reality, a journey experiencing Design, good and bad, every step of the way. The clothes we wear, the movies we watch, the internet we browse, the food we buy, the magazine we read, the car we drive, the house we live in, and so much more are all design products. We could go further and argue that in our digital age, even our social interaction is a product of Design.
If agreed, this puts the Designer in the center of our universe, potentially providing him with immense influential powers as to how we will decide to live our life. Over the years Design has gained such great attraction that the general public’s understanding of its role has started to mature. This maturity is demanding that designers be made accountable for their products, not merely as an answer to a business proposition but more importantly as a purposive choice to influence and change our lives for the better.
Stating so allows us to reach a partial affirmative concurrence with the original interrogation to the role of Design in changing the world. We can therefore affirm that in the years to come it will play a definitive key role in reshaping our future, allowing for advancement on a global scale not only driven by pure economics but also by the consciousness that good design is required to meet the challenges of the coming times.
On that account, our responsibility as individual is to further understand Design and acknowledge its importance today and in our future development. It is our equal duty as a society to give the tools, educational, promotional and commercial, to allow the growth of the designers who will be faced with the difficult tasks to mold and affects our world of tomorrow, today.
Can Design change the World, of course; but only if we recognize its importance and accept to provide the necessary support for its progress.