Details about Britney’s new mobile game app
BusinessWire: “Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that the company will partner with Britney Spears on the development of a new mobile game. The exclusive agreement spans a five-year term with the possibility of a three-year extension. Featuring the voice, likeness, and creative influence of Ms. Spears, the game will allow players to interact with Britney and experience the glitz and glamour of the entertainment business. Glu expects to launch the game worldwide in the first half of 2016.
‘I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform,’ said Glu Chairman and CEO, Niccolo de Masi. ‘We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million* multi-generational social followers around the world.’
Glu will provide additional details on the game’s development and Britney Spears’ involvement at a later date. With the addition of Britney Spears, Glu’s celebrity gaming platform is now supported by more than 400 million total social followers.”