verticalresponse

We’ve got great news here at VerticalResponse! We announced today that we’ve been acquired by a wonderful company … Deluxe Corporation. Why did we do it? I’ve always told our employees, our loyal investors (12 years loyal!) and even our customers that one day we’ll find the right match with …

Welp, it’s officially official, so I guess I can share that my company was purchased by Deluxe. No one has been let go, and there are no foreseeable changes. They wanted us for what we have, what we do, and who we are. And the beer fridge can stay.

From Ski Bum to Tech Exec: An Interview with VerticalResponse's Josh Feinberg
     

In this episode we talk with Josh Feinberg VP of Platform & Product Management at VerticalResponse.

VerticalResponse makes it easy to connect with your customers wherever they are. Their full suite of online tools helps you with all of your email marketing, social media and more.

Keep reading

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New Post has been published on http://www.learn-digital-marketing.com/how-to-build-your-email-list-guide/

How to Build Your Email List [GUIDE]

Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. We’ll run you through the best ways to get started, recommend some tips and tactics, and show you how to avoid a few pitfalls.

Got a mailing list for snail mail?

If you’ve already compiled a list of mailing addresses, you’ve got a bit of a head start. Send postcards to people on your list, inviting them to sign up for your email list on your website or blog. Just make sure to give them a reason to sign up, whether it’s monthly updates or exclusive online discounts. You should provide them something of value in exchange for their email address. 

If your business involves physical products that are shipped, you can even include an insert in each package with instructions on how to subscribe to your email list.

Collect email addresses offline

If you’ve got a brick-and-mortar store, set up a fishbowl to collect business cards for special offers available by signing up for your email list. You can also have a simple clipboard or sign-up book to collect email addresses. (If you’ve got an iPad, you can use that for people to enter their email addresses directly.) Once a week, enter any new email addresses you’ve collected in your content management system or ESP. Voila! 

Events are a great place to get email addresses as well, whether you’re collecting business cards or having people fill out a form to join your list, or simply displaying a sign-up book during an event you host yourself.

S&S Brand sells barbecue sauces and spice rubs. The owners collect email addresses at the frequent appearances they make at cooking demonstrations, fundraisers, food and drink festivals, artisan markets, and private parties. “Every time we have an event, we’ll put out a pad of paper and ask people to leave their email addresses,” says co-owner Sarah Bruchard. “We’ll usually get a handful or so from that.” Those email addresses add up over time.

On your website

The easiest way for your readers to join your email list is through a sign up form or

opt-in form, like our widget. You can even have multiple forms on different sections of your site, if you want to track where people are signing up. We recommend putting a link or sign-up box on multiple pages within your site. (It can be tempting to ask readers to fill out many details about themselves, but it’s best at first to simply collect their name and email address).

In addition to your opt-in page, consider using a pop-up window when people leave your site. It can ask them to sign up for your offers or newsletter, which many of your readers are likely to do on their way out if your information is compelling.

Don’t Buy a List

Building an email list can seem difficult and time-consuming, but it’s well worth the effort to collect email addresses from people who love your brand and are willing to sign up for information from you in their inbox. They’re choosing to engage with your company, so you’re building a relationship and gaining trust. Purchasing a list can feel invasive to those you email, and therefore often leads to a very high number of complaints, bounced addresses and unsubscribes. Plus, any reputable ESP will not allow you to mail to a purchased, rented or scraped list. It can hurt their reputation and yours. This is one area where it’s worth it to do things the right way, even if it’s slower.

Survey your friends

You can’t just add people to your email list willy nilly, but there’s nothing to stop you from sending personal emails to your friends and colleagues, letting them know about your list and sending a link to an opt-in form.

Bruchard also uses word of mouth. “I’ll be somewhere talking to someone, and they’ll ask to hear about our next popup [store] or our sauces, so I’ll take down their email address and put it on my email list,” she says.

But Bruchard doesn’t just use the list to sell products. Readers can easily feel bombarded if too many sales pitches are sent their way. That’s why Bruchard sometimes sends emails that are “just about fun things like barbecue and events that are coming up, so it’s not just about our product and trying to sell our product all the time,” she says. She’ll include information like recipes and cooking tips, and keep her readers informed about any popup, or temporary restaurants.

Leverage online sales

You don’t want to add every customer who has made an online purchase to your email list without their permission. However, you can direct them to a page with your sign-up form after they’ve bought something.

“Every time somebody buys something on my website, it asks them at the end, ‘Would you like to sign up for a newsletter or receive emails from us?’ You can either click yes or no. Most people who buy, sign up for the list, and we capture a lot of emails that way,” says Bruchard.

A percentage of people who have had a great experience buying from you will want to hear from you via email about special offers, how-tos and tips, or other news. You can even include a link to your sign-up page on each of the invoices sent out.

Use social media

Add an opt-in/sign-up form to your Facebook page, or include a link to your hosted opt-in form and write a Facebook status to your fans every now and again, asking them to join your email list. Promoting your status will also ensure that the post is seen by more people. Add information about subscribing directly onto the page as well, with a link to your opt-in form. Use discounts or other offers as an incentive. Follow up with new subscribers by sending them a coupon by email, or send them to a page with an offer or coupon code.

Feel free to message your friends from your personal Facebook account as well to notify them of the email list. Creating Facebook ads around an offer or incentive, or simply your newsletter is also an excellent way to grow your email list. Link people back to your opt-in form/sign up landing from that ad. Here’s a step-by-step process.

Tweet out a link to your opt-in form as well, and post it on LinkedIn. If you have a blog, include a link or embed your opt-in form at the top, side and/or bottom of each page. And, last but not least, create a compelling image with a call to cation (to sign up for your email list) and an incentive, and post the image on Pinterest and Instagram. Here’s more information about growing your email list on Pinterest.

Update your email signature

Include a link to your opt-in page in your email signature, so people emailing with questions can learn about your list.

Get started today. It’s free!

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© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post How to Build Your Email List [GUIDE] appeared first on VR Marketing Blog.

VerticalResponse celebrates 13 years, launches new version

New post published on http://emailblog.eu/2014/03/20/verticalresponse-celebrates-13-years/

VerticalResponse celebrates 13 years, launches new version

American ESP VerticalResponse has reached the respectable age of 13 years: congrats guys! They are celebrating their anniversary with a new version of their platform.

The core themes involved in the newest update of VerticalResponse include:

  • Faster and more intuitive email creation with a new drag and drop editor
  • Every email template is now responsive in VerticalResponse
  • Email campaigns can now be shared easily on Facebook and Twitter
  • Quick posts can be made to Facebook and Twitter accounts from the VerticalResponse platform

These are some nice updates to the platform, and according to the blog article, just the beginning. Users will be invited to move their accounts from VerticalResponse Classic to the new platform when all functionality from that platform has also been implemented in the new one.

Keep it up guys!

Related Posts:

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youtube

Soooo apparently my work decided to do a “Harlem Shake” video. Doing my part as a loyal worker bee and posting it here.

Sales Engineering

At VerticalResponse, being a sales engineer means I’ll be the main technical contact for our sales team, focusing on our API and partner accounts. (A couple of definitions: an API is the way that two programs talk to each other, and a partner account at VR is one that is capable of having sub-accounts and non-VerticalResponse branding. And lots of other features that I’m learning a lot more about.) I’ll be present throughout the process: working with sales folks and their leads to figure out how we could work together, helping their developers implement whatever they’re doing, and troubleshooting what’s wrong when things break in the future.

I’m also supporting what we (somewhat confusingly) call our Enterprise API, which is simply a regular single user account that can access the API to get things done. This helps people automate things like getting their lists of email addresses from their databases into VerticalResponse and lots of other really fun things. So I’m going to be helping those people troubleshoot and learn about what they can do, too. 

As I get better and faster at troubleshooting a wide variety of codebases (PHP, C#, and other varieties of .NET-using languages, Perl, Python, and maybe once in a while, Ruby), I’ll also be working on improving our documentation and figuring out what ways our API could be better utilized by our current customers. And eventually, my predecessor (Rob) and I hope to expand my position to include more evangelism — working to raise the profile of VerticalResponse among developers.

I’m still working as a support rep part time until they identify my replacement, but I get to be an SE on Mondays and Fridays, which is awesome. AWESOME! Also great: Rob is moving into a higher-level position at VR and is super psyched to transfer as much knowledge from his head into mine as is possible given the limitations on direct brain:brain knowledge transfer. (AND he’s a great human being.)

For Real Estate Pro's, Investors & Business Owners Only!

Click to view this email in a browser
http://hosted.verticalresponse.com/209977/b3a8126e38/1802500008/49c20d0ba9/

News Flash for March 3, 2015

Capital Lending Corp. wants contribute to your success in 2015!

Purchase, Refinance, Rehab or Build Properties (Residential and
Commercial) with Flexible and Common Sense Financing from CLC! Tell
us your problems, so we can try our best to help you.

Latest News and Information on Residential & Commercial Mortgages and
Business Financing and Other Issues from Jeff Bunin & Capital Lending
Corp.

More Financing Options, Better Rates & Better Service!

-
http://cts.vresp.com/c/?BuninManagementAdvis/b3a8126e38/49c20d0ba9/f29f080604/utm_content=qeasnaph812%40tumblr.com&utm_source=VerticalResponse&utm_medium=Email&utm_term=Text%20Version%20-%20Link%201&utm_campaign=For%20Real%20Estate%20Pro%27s%2C%20Investors%20%26%20Business%20Owners%20Only%21

12.00

Customized Real Estate Financing (including Construction and Hard
Money) & Business Financing - Domestic & International!

12.00

Normal 0 false false false EN-US X-NONE

MicrosoftInternetExplorer4






12.00

Normal 0 false false false EN-US X-NONE

MicrosoftInternetExplorer4

Since 1995, Capital Lending Corp. has been creating value by
arranging the most appropriate financing according to the
circumstances of our clients. These circumstances may include: less
than perfect credit, unsubstantiated income and other unique
situations. We are not locked into just one set of programs.
Highlights of some of the available programs are listed below.
Additional exciting business, commercial and residential programs are
also available. CLC has sources that have no maximum limit on the
funds than they can provide for qualified clients. 12.00

We offer professional consultations at no cost or obligation. There
are restrictions associated with any financing program. Please
contact me about any financing situation. Normal 0
false false false EN-US X-NONE
MicrosoftInternetExplorer4

I hope you enjoy the current news items just below selected by me to
inform you about the latest developments in real estate and business
financing.

You can contact me by replying to this email.

I look forward to contributing to your success

Sincerely,

Jeff

Jeffrey H. Bunin, B.Ch.E., MBA

Friends of VCP's March 2015 Enewsletter

Click to view this email in a browser
http://hosted.verticalresponse.com/1125171/a37b6b93cb/547551075/d80ef033a0/

Friends of Van Cortlandt Park’s
March 2015 Enewsletter

Dear Friend:

It’s beginning to feel like spring- at least in our office it is.
Our environmental interns recently planted the seeds for our
vegetable gardens and the seeds have already started to sprout.
Thanks to everyone who supported our IOBY campaign, this spring we
will be doing a revamp of our Garden & Compost Site before we plant
our seedlings in May.

We have lots of great events planned for the spring. Check out the
highlights below and visit our website -
http://cts.vresp.com/c/?FriendsofVanCortland/a37b6b93cb/d80ef033a0/a991801a92 for a full listing.

Hope to see you in the Park!

Christina and all of your Friends at the Friends of VCP

Get Active Hiking Series in VCP
March 14th at 10:00 a.m.
Join us on the Second Saturday of Each Month for a hike in Van
Cortlandt Park. This is a great opportunity to learn about the
ecology and the history of the Park. Please wear appropriate shoes
and bring plenty of water and a snack for the hike. Meet at the last
stop of the 4 train for an end of winter hike in the Park.

FVCP Tree Giveaway
Saturday March 21st, from 11am to 1pm
FREE Trees will be available to individuals, families and community
groups for planting on private property within the 5 boroughs. All
home and property owners are limited to one tree each. Trees weigh
approximately 30 pounds and stand 7 – 8 feet tall. Trees must be
planted in the ground- not in planters or on balconies. Click here to
reserve your free tree. -
http://cts.vresp.com/c/?FriendsofVanCortland/a37b6b93cb/d80ef033a0/111df1251c Sponsoring organizations: MillionTreesNYC, PlaNYC, NYC Parks and
NYRP. Held at the Friends Compost Site- enter the Park at Broadway
and Mosholu Ave.

East Meets West- A Friends Event with Good Food, Good Beer and Great
Parks
Tuesday March 24th from 6-8pm at the Bronx Ale House
Join us for our first friendraiser with the Friends of Pelham Bay
Park. Click here for more information and to purchase tickets. -
http://cts.vresp.com/c/?FriendsofVanCortland/a37b6b93cb/d80ef033a0/c6dc878688/ETID=7866

6th Annual Hike-a-Thon
Saturday April 25th, 2015 at 10:00 a.m.
Get out for a hike and help us raise funds for the restoration of Van
Cortlandt Park’s spectacular hiking trails. $25 Registration Fee
includes a t-shirt, water and snacks at the event, and an expertly
guided hike of our beautiful park. Visit our Hike-a-thon page -
http://cts.vresp.com/c/?FriendsofVanCortland/a37b6b93cb/d80ef033a0/ee05fd99f5 for more information and to register.

Save the Date! Picnic Supper & Philharmonic Concert in the Park will
be held on Tuesday JUNE 23rd, 2015.

Bringing Youth, Community and Nature Together for over 20 Years!

Click here -
http://cts.vresp.com/c/?FriendsofVanCortland/a37b6b93cb/d80ef033a0/9bfcb75f95/CharityCode=1754 to make a secure tax-deductible donation to the Friends of Van
Cortlandt Park.

Visit FVCP’s website -
http://cts.vresp.com/c/?FriendsofVanCortland/a37b6b93cb/d80ef033a0/3a192b5e87 for information about any of these upcoming events.

Show Me the Money: 5 Small Business Grants to Consider

Show Me the Money: 5 Small Business Grants to Consider

Marty Metro, owner of UsedCardboardBoxes.com and a VerticalResponse email marketing customer since 2006, will never forget the day he found out that his company won a $250,000 small business grant from Chase Bank.

“The grant absolutely helped us achieve the next step in our dream,” said Marty. “We’ve been able to hire more staff, purchase more inventory, get specialized machinery. It allowed us…

View On WordPress

#Denver #Realtor: 10 Denver Transportation Stories to Watch #Colorado #RealEstate #denverlove #rubyhill http://www.confluence-denver.com/features/10_denver_transportation_stories_022515.aspx?utm_source=VerticalResponse&utm_medium=Email&utm_term=10+Denver+Transportation+Stories+to+Watch&utm_content=%7BEmail_Address%7D&utm_campaign=Rail+in+Denver%2C+Past%2C+Present+and+Future+%26+10+Transportation+Stories+to+Watch (at Denver Realtor Christopher Gibson)

Top 10 Email Eyesores You Should Avoid

We’ve all seen ‘em. Emails that are so ugly, you ask yourself, “What were they thinking?” Nobody wants to send an ugly email, but it happens.

To avoid major email eyesores, here’s a list of flaws or faux pas you should avoid when creating your emails.

1. An email template that isn’t mobile-friendly

Sending an email that doesn’t render properly on a smartphone or tablet can be a waste of time for both the sender, as well as the reader. It’s frustrating for a reader to shift from vertical to horizontal while simultaneously pinching the screen to zoom in. After that experience, an impression of a sender’s business can be less than positive.

Hint: VerticalResponse email templates are fully-responsive so they look great on any device.

We also have more mobile-friendly design tips in this recent post.

2. Typos or grammatical errors

It’s always a turn off to see a perfectly good email marred by a misspelling. If caught, it’s a definite distraction to what you really want to convey in your message. It’s always a good idea to send a test message to yourself as well as someone else. Getting a second pair of eyes on your email can help you catch any of those unwelcome typos.

3. Font style overload

Using several or even a few different font styles within the same email can be overwhelming to a reader. Only use on or maybe two different fonts in your email to keep it looking clean and consistent.

4.  Color explosion

Using a rainbow of color choices in an email can be jarring to the reader. Whether it’s the color for your text or the background color, you should select colors that match your brand’s image.  If you need to use multiple colors, make sure they complement each other. For more info, learn about the psychology of colors.

5. Too much going on syndrome

In order to understand the main message or call to action, overly busy emails cause a reader’s eyes to dart back and forth across the screen. This will not get you the results you are looking for. More does not necessarily mean better.

Look at the example below and count how many calls to action and varying messages there are in this one email. There’s definitely too much going on here.

If you’re sending a promo, stick to one effective call to action, and make it very prominent. If you’re sending an email newsletter, divide content into clear, clean sections. Guide a reader’s eyes down one path, not fifty.

6. A buried call to action button

Most emails (should) have a call to action. Examples include: “Buy Now,” “Learn More,” “Donate Today,” etc. Don’t make your readers hunt for it. Include a call to action button that’s prominent and eye-catching.

In the email example below, the calls to action are hard to find. Why? Because they’re text-only, and they’re written in the same font and color as the rest of the text. The call to action, “Shop June Hitlist” blends in too much with the other copy to even get noticed.

7. Missing pre-header text

Pre-header text serves as a secondary subject line and it grabs a reader’s attention amongst other emails in a crowded inbox. If you’re not using pre-header text, add it to all of your emails now – It’s typically the first line of text found at the top of your email.

Below is a good example of using pre-header text:

8.  Imagery gone wild

Images are an important component to any email. We all know a picture is worth a thousand words. However, there’s no need to throw in a bunch of irrelevant images into an email. Any images should relate directly to the product, service or information the sender is trying to convey. Reference this article, which outlines the specifics of using images in emails.

9. A subject line that doesn’t align

Trying to trick a reader into opening an email with a subject line that doesn’t match the content of the email is just plain shady. Readers will be more hesitant to open any emails from that sender in the future. And, this kind of trickery is against the CAN-SPAM law, the Canadian CASL law and European laws, so just don’t do it.

P.s. Don’t USE ALL CAPS in a subject line either. It looks like you’re shouting. Highlighting one important word with all caps can be very attention-getting though, so don’t rule this technique out completely.

10. One big block of text

An email does not need to be a dissertation, or even a large paragraph. Enough said.

Email design eyesores can be easily avoided with the right font and color choices, a prominent call to action, the perfect mix of text, images and white space, and it never hurts to get a second opinion. Did we miss anything that gets to you? Let us know in the comments.

For more tips, check out our free email design guide.



from Business 2 Community http://ift.tt/1DUVWFu via http://ift.tt/1GfJFib
Top 10 Email Eyesores You Should Avoid

We’ve all seen ‘em. Emails that are so ugly, you ask yourself, “What were they thinking?” Nobody wants to send an ugly email, but it happens.

To avoid major email eyesores, here’s a list of flaws or faux pas you should avoid when creating your emails.

1. An email template that isn’t mobile-friendly

Sending an email that doesn’t render properly on a smartphone or tablet can be a waste of time for both the sender, as well as the reader. It’s frustrating for a reader to shift from vertical to horizontal while simultaneously pinching the screen to zoom in. After that experience, an impression of a sender’s business can be less than positive.

Hint: VerticalResponse email templates are fully-responsive so they look great on any device.

We also have more mobile-friendly design tips in this recent post.

2. Typos or grammatical errors

It’s always a turn off to see a perfectly good email marred by a misspelling. If caught, it’s a definite distraction to what you really want to convey in your message. It’s always a good idea to send a test message to yourself as well as someone else. Getting a second pair of eyes on your email can help you catch any of those unwelcome typos.

3. Font style overload

Using several or even a few different font styles within the same email can be overwhelming to a reader. Only use on or maybe two different fonts in your email to keep it looking clean and consistent.

4.  Color explosion

Using a rainbow of color choices in an email can be jarring to the reader. Whether it’s the color for your text or the background color, you should select colors that match your brand’s image.  If you need to use multiple colors, make sure they complement each other. For more info, learn about the psychology of colors.

5. Too much going on syndrome

In order to understand the main message or call to action, overly busy emails cause a reader’s eyes to dart back and forth across the screen. This will not get you the results you are looking for. More does not necessarily mean better.

Look at the example below and count how many calls to action and varying messages there are in this one email. There’s definitely too much going on here.

If you’re sending a promo, stick to one effective call to action, and make it very prominent. If you’re sending an email newsletter, divide content into clear, clean sections. Guide a reader’s eyes down one path, not fifty.

6. A buried call to action button

Most emails (should) have a call to action. Examples include: “Buy Now,” “Learn More,” “Donate Today,” etc. Don’t make your readers hunt for it. Include a call to action button that’s prominent and eye-catching.

In the email example below, the calls to action are hard to find. Why? Because they’re text-only, and they’re written in the same font and color as the rest of the text. The call to action, “Shop June Hitlist” blends in too much with the other copy to even get noticed.

7. Missing pre-header text

Pre-header text serves as a secondary subject line and it grabs a reader’s attention amongst other emails in a crowded inbox. If you’re not using pre-header text, add it to all of your emails now – It’s typically the first line of text found at the top of your email.

Below is a good example of using pre-header text:

8.  Imagery gone wild

Images are an important component to any email. We all know a picture is worth a thousand words. However, there’s no need to throw in a bunch of irrelevant images into an email. Any images should relate directly to the product, service or information the sender is trying to convey. Reference this article, which outlines the specifics of using images in emails.

9. A subject line that doesn’t align

Trying to trick a reader into opening an email with a subject line that doesn’t match the content of the email is just plain shady. Readers will be more hesitant to open any emails from that sender in the future. And, this kind of trickery is against the CAN-SPAM law, the Canadian CASL law and European laws, so just don’t do it.

P.s. Don’t USE ALL CAPS in a subject line either. It looks like you’re shouting. Highlighting one important word with all caps can be very attention-getting though, so don’t rule this technique out completely.

10. One big block of text

An email does not need to be a dissertation, or even a large paragraph. Enough said.

Email design eyesores can be easily avoided with the right font and color choices, a prominent call to action, the perfect mix of text, images and white space, and it never hurts to get a second opinion. Did we miss anything that gets to you? Let us know in the comments.

For more tips, check out our free email design guide.

This article was syndicated from Business 2 Community: Top 10 Email Eyesores You Should Avoid

More Digital & Social articles from Business 2 Community: