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30 Years Ago, Apple Was The Same Company

The other day, Megan dug up the original New York Times review of the first Macintosh from 1984 and read it to me. Hearing it outloud was amazing.

It’s not that the review by Erik Sandberg-Diment is particulary good — in fact, in many ways, it’s exceedingly silly. But listening to it made clear just how little Apple has actually changed in the past 30 years from a product and perception perspective.

A few examples — first, on the topic of the then brand-new mouse:

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