“It starts with a golden and ragged-looking crusty loaf of piping hot white bread being roughly torn into chunks, steam escaping, crumbs flying everywhere across the table, and it ends with that swift swooping motion as its hot n’ chewy little self dives deep into the bowl of thick soup and delivers a bit of chewy carbs sopped with flavor to your hungry, happy mouth.“
I Tried the “Vegan Burger That Bleeds.” This Is What I Thought.
By now, you’ve probably heard about the Beyond Burger from Beyond Meat. The fresh vegan burger, which will be sold behind the meat counter, “bleeds” pulverized beet juice and has the look, smell, and taste of meat.
And when it debuted at a Whole Foods in Boulder, Colorado, in May, it sold out in just one hour!
So of course I was anxious to get my hands (and mouth) on one and see if it lived up to the hype.
The first thing I noticed when I opened the package was how much it smelled like meat, and of course, the fact that it was PINK.
I decided to pan fry, and the patty browned nicely, but it still had that distinctive pink in the middle. It was unlike any “veggie” burger I’d ever had.The mouthfeel was overwhelmingly meaty (something I hadn’t experienced in more than a decade) and the patty was also juicy and dense with a slight smokiness.
Immediately, it was obvious how much of a game changer this new product was. I’ve tried plenty (maybe most) of the mock meats that have come out in the last decade, and this was certainly the most surprising. I think my taste buds were even a little confused.
Loaded with 20 grams of protein, this gluten- and soy-free burger is everything you want, and nothing you don’t.
While this product is slowly rolling out to grocers and restaurants across the country, there’s already tons of delicious vegan burgers and other plant-based meats already on the market.