Unassuming to say the least as it is disguised in a small unassuming strip mall on Franklin near the Scientology Church. What does set it apart is the clean simple modern logo above the storefront. As a designer, I tend to notice these things.
When you walk in, you are oddly overwhelmed by the limiting yet interesting selection they carry. They sell, what I assume is their personal favorites of packaged goodies, drinks and frozen foods. I will say though some of their items are a bit overpriced for the same things I can get at Whole Foods and even Sprouts but that tends to happen when you are supporting smaller businesses.
Next, their cafe selection has a nice little array of breakfast items, smoothies, sandwiches and bowls. This time I went for the sprouted bagel with vegan cream cheese, sprouts, avocado, tomatoes and lettuce.
When I got it I decided to eat it there, I was so hungry as I just did a Griffith hike. I was worried the vegan cream cheese would be overpowering in that tofutti kind of way but man was I wrong. The whole thing was amazing. All the flavors worked in unison. The crunchy sprouts of the bagel with the creaminess of the avocado and subtle cream cheese was perfect. I enjoyed every bite without guilt.
There was a recommended item called the “badass” that has a popular reputation that I have to go back for, as well as a few smoothies and a bagel I have been thinking about. Great little stop after a hike.