I know a lot of my followers are vegan and I saw this on Twitter. I thought it would be helpful to anyone who likes buying cruelty-free makeup!! Even if you “can’t” be vegan please consider buying cruelty-free makeup
(Spoiler alert: If you follow me on my Croatian blog, you probably saw this already. I’m translating some 2015 post here so please be patient for the new reviews.)
If you are a natural beauty enthusiast like me, you always try to incorporate natural tips and trick to make your beauty rituals as clean and body-friendly as possible. Now, it’s easy with skincare: most drugstores today sell a good range of organic or even natural products , but makeup it’s a lot harder. Most natural makeup I’ve seen can be only purchased via Facebook pages, Etsy or some indie websites. There’s a small chance you’ll find natural and non-toxic makeup products in local stores (mostly because they don’t contain any conservative ingredients, so they has extra short shelf life - under 6 months and are produced in small batches or custom made after ordering for individual clients and their needs.)
So, the question is: how to find these products? My answer: make it! It doesn’t take much to make natural makeup and you probably have most of these ingredients in your kitchen already. Here are some of my suggestions:
Liquid/cream foundation with sunscreen: mix your mineral makeup foundation (in a powder form - the stronger the coverage, the better) with your go-to non-toxic sunscreen cream or lotion - I use Kiss my Face 3in1 SPF30 Sensitive side because the formula is gentle and I can even apply it around my eyes (if you use cream it’s going to be thick and you’ll use less product every time, but lotion will be easier to apply and less cakey). The amount can be customized to your needs: add more powder for more coverage and add more cream/lotion for moisturizing properties, natural coverage and better sun protection. I also advise you to make super small amounts of this products because it can get really dry in no time. It is kind of annoying, but it can turn into a no-fuss habit.
For a matte face/T-zone: use cornstarch! Cornstarch is a common ingredient in many commercial face powders (along with talc and silica, except cornstarch is less likely to clog your pores and cause acne). Simply dip your brush in a small amount of cornstarch (I keep mine in baby food containers or empty powder jars - recycling points! or even in a salt shaker so I can use it as dry shampoo). A dry shampoo made entirely out of cornstarch works best on bleached, blonde or silver hair. If you are a brunette or redhead you can add cinnamon, cocoa powder or activated charcoal for a color matching dry powder. Make sure it absorbs well and brush off any excess powder. Most local food stores sell cornstarch and it dirt cheap: few dollars for at least 200 grams, which can last you a whole year.
If you want to use a natural blush, try beet root powder or raspberry powder (although I think beet root powder is way cheaper). You can mix in different natural and edible ingredients with it to make custom shades, which can also be used and mineral eyeshadow or (mixed with a DIY lip balm with some shea butter and coconut oils) lipstick or lip gloss.
For bronzer: use cocoa powder and cinnamon along with cornstarch (you’ll save a lot of money on bronzers and dry shampoo with one DIY product). For matte black eyeshadow: use activated charcoal, but be careful if you have oily lids because it can smudge a lot and make a mess (the same goes with mixing charcoal with coconut oil to make a DIY eyeliner - tried it, smudged like hell).
If you add cocoa powder to shea butter and some other unrefined oils you can make an instant bronzing body lotion for summer or special occasions where you don’t want to or can’t tan outdoors or in a salon (which I don’t endorse, but some people like getting tanned).
For colorful eye makeup, mascaras, highlighters, concealers and opaque lipsticks: you CAN make these but the raw ingredients are often expensive and the recipes are quite tricky. Also, mascaras are super tricky to make because you’ll need a lot of testing to ensure you won’t wake up with a pink eye in the morning and they require a sterile environment for packaging which most of us don’t have in our homes. I advise you to buy from small indie companies that produce good quality, safe and affordable makeup, like the ones on Etsy. Ask your neighbors and friends is someone they know makes natural makeup, but if you can’t find any, check the links on my Cruelty-Free page (in the middle of the list, under “Mineral Makeup”). My favorites are: Everyday Minerals (great foundation formulas and shade selection + amazing brushes!), Concrete Minerals (awesome shade selection for both shimmer and matte shades + the best eye primer ever!) and of course - Meow Cosmetics (my absolute favorites when it comes to eye makeup - thousand of shades, effects, collections and styles. Their Egyptian Treasures eyeshadow collection is so perfect I almost cried when I got it - check this post for swatches.)