Staring at my old white Authentic Lo Pros, I wondered what I could do to make them one-of-a-kind.  They were my first ever pair of Vans (5 years old!) and they’ve been through quite a bit.  I came up with the idea of dip-dyeing them:  I’ve never seen it on shoes, although it is a major trend for clothes.  This is by far my favorite DIY yet.

Here’s what you’ll need: A pack of fabric dye in your favorite color, your trusty white Vans, rubber or latex gloves, a bucket, boiled water, and a large spoon.

1. Boil enough water to fill the bucket so half of your shoes can soak in it.  Take your project outside and read the dye directions (Some dyes say putting salt in the water will better the results).  

2. Put on your gloves, pour the dye into the water and stir until dissolved.

3. Start dip-dyeing!  Place your Vans in the dye (take the laces out and lift up the tongues!), and let it soak. You can try dyeing the heel or the toe, whichever you prefer!  If you don’t want a defined line as to where the dye starts, move the shoe up and down a little so it’s not at the same position the entire time.  Keep it in the dye for about 15 minutes each shoe.

4.  Take your shoes out, and lay out to dry for a few minutes.  Then rinse your Vans with a hose or in the sink until the water runs clear.

5.  Let them dry overnight, lace up, and you got your dip-dyed Vans!-alyson

Psst… guess what? We’re doing yet another collaboration with Liberty Art Fabrics! We’re so excited for this line to drop: expect to buy your favorites this October.  You can still shop our first collab with Liberty, but stay tuned for these new bad boys to make an appearance soon. -alyson

Usually florals are for the springtime, but we’re gonna rock it this fall.  We got a bunch of new items with this awesome dark floral pattern.  I’m especially loving the Hawthorne Hat and the Old Skools. Which ones are your favorite? -alyson

Floral Authentic Lo ProFloral Realm Backpack, Floral Hawthorne HatFloral Old Skool


Artist, designer, and all-around It girl Langley Fox had her closet featured on The Coveteur… and let us say, it was a pretty sight.  We spotted multiple pairs of Vans, including some classic Authentics and the newer Authentic His.  Check out the rest of the photos in the full feature. Hey Langley, can we borrow some threads please? -alyson

I’m digging this look by blogger Katarina of The Next Episode.  She looks killer in those Authentics, and her beanie is making me remember how much I love hat weather.  I’m dying to rock our new Conceal Beanies… we just need the temperature to drop 20 degrees! -alyson


It was a blast hanging out with Vans Surf’s Leila Hurst in Boston recently. We thought she looked so cute in the Love Vans Pullover sweater from our upcoming Fall line. This fleece should be available in all of our US stores this August! -alyson

Get the look: Surrender Button Down, Indigo Skinny Denim, Navy Authentic Lo Pro,  Vans Fleece

Photos by Alyson Romanok


Blogger Dominique from Style2Bones had some awesome street style during FYF Fest in LA this weekend. Here was her outfit for day 1, pairing the cutest neon dress with our Studded II Sk8-Hi Platforms.  Check out her full outfit blog post, and check back here for her outfit from day 2 as well! -alyson

Some of our items were featured on Women’s Wear Daily, and we are all freaking out a little. Talk about awesome. This girl is looking so cute in our Hangar Sunglasses, available in our online shop and in stores now.  She’s also rocking some floral Old Skools from our upcoming Holiday 2013 line, a little sneak peek for you all! I must get my hands on those babies. -alyson

Found this photo floating around on our Vans Pinterest. This girl’s look combines all of my favorite trends: leather, overalls, and Authentics (duh on that last one!) -alyson

Last week, I went to the super famous Coney Island for some end-of-the-summer fun.  It got about as cliche as it could get: I ate a hot dog, walked on the beach and rode on the Cyclone, the first roller coaster (ever!).  The day was basically perfect. -alyson

Outfit details: Vintage Thrasher Tee / Vintage skater skirt / Sk8-Hi Platforms featured some photos from Stockholm Fashion Week, and look at this little gem we spotted. This girl is looking so effortlessly chic in our Leopard Authentics.  Now I’m wishing I could take my Vans onto some European soil… a girl can only dream! -alyson

Like we mentioned before, we’re doing some posts on our new backpacks and some style tips to go with them.  Leopard is always trending, so the Realm Backpack in Leopard Black was an instant favorite.  I would style it with lots of black and some red lips to pop. -alyson

Realm Backpack in Leopard Black, Leopard Binding Authentic Lo Pro, Spiked Rosette Necklace, Abolish Racer Tank, NARS Jungle Red Lipstick, Leopard iPhone 5 Case, Section Wallet