Gemma is a sixteen year old student (debatable) whose hobbies include pretending to be Gemma Ward on the internet and searching for discount Miu Miu. She is a Riccardo Tisci fan girl and owns over 173 magazines (regrets). Ke$ha herself coined the term “the party don’t start ‘till I walk in” after meeting Gemma IRL. She will be contributing her extensive knowledge of Prada Spring/Summer 2007 silk turbans and Daphne Groeneveld’s hair colour to Vaein. Occasionally, she posts pictures of girls in purple wigs on her blog.


for those of my followers who haven’t noticed, a few days ago i put up the blog for vaein zine, a project a few friends and I have been working on for some time. i’m really proud of all the people that a are part of it and we’re slowly introducing ourselves before we start putting up content. it’s all about equality, veganism, pop culture and counter-culture, the arts (film, music, and visual art) and a bunch of other feel-good stuff. 

the link to the blog is here and if you have twitter, follow us here. i’m really excited to get this thing started so if you’re a friend or follower of mine i would appreciate if you would reblog this post too! promoters and supporters are more important than anyone involed when it comes to things like these.

much love <3<3

Claire is a twenty-year-old hedonist and anthropology undergrad. She is drawn to the elysian and tends to over-romanticize everything. An avid coffee-drinker (black, alongside a Marlboro Light), Claire can be recognised by her eyebrows and the tendency to wear capes in winter. Look for her on North Terrace campus. A dreamer, dawdler and would-be writer, Claire will be contributing with fashion-forward pieces. To get the gist of her aesthetic, have a gander at her blog.

Editor's Letter Issue 1: EMERGING

Hi there! This is my first shot at writing an editor’s letter, as well as being an “editor” (which I still don’t fully understand- i’m 20 and studying english so one would assume i’d have breezed past the definition long ago.) It’s also why i roped a few of my friends into being editors with me. yay! We can all be editors together and have parties where we drink wine and discuss how powerful and important we are! Except that two of us are straight edge and I don’t trust Stef with alcohol so it’d probably just be Jonno, Sarah and I watching on sadly as Stef spills her most vile and appalling secrets. I shall refrain from throwing parties and instead explain this month’s theme, which is our very first theme and I felt very clever when I thought of it: EMERGING.

I had to go back in our tumblr archives to see whether I’d already spoken about this before, and thankfully, I had not. I have a habit of doing that and I also did rather like using definitions in that first post. It all sounds very official, no? The word “emerging” is multi-faceted in this case, and when I think of the word, I envision a very triumphant, “circus-animal-bursting-through-the-banner” type of moment. That was the type of feeling i got when I started the Zine and a word that captured that seemed perfect! I don’t think I was very good at describing what I meant and carnival analogies might not be appropriate, but hopefully all of you reading this will know what I mean and forgive my inability to describe thingamajigs inside my head.

The other thing that really strikes me about the theme is the idea of FIRSTS! Be that first impressions, the first time you performed on stage, your first kiss, the first movie you watched, the first album….In one instance, one of our writers is taking the theme and using it as an excuse to talk about the movie Alien. This is probably one of the more genius interpretations. EMERGING also means that the stuff we’ll be covering in this issue is going to be focused on self-realisation and acceptance of who you truly are…typical 90s film type stuff. There’ll be plenty of things that touch upon coming into your own as a person, using really obvious films like Rocky Horror, Fantastic Mr. Fox and Stand By Me as inspirations. The first theme is also a perfect time to be proud about openness, new experiences, expressing yourself, and individuality…with just a little bit of spice (girls.)

Elle Woods is a perfect example of someone who feels judged, small, and belittled: but after realising that the dude that she wants to get back together with will actually needed some proper persuading, she gets serious about law school in an attempt to win him back. However, I see legally blonde not as a typical chick flick “win the guy” movie but also it’s about discovering a part of yourself that you were proud of and all-too ready to reveal. In this instance, the character is a sort of blonde playboy bunny so the story may not be relevant to everyone’s lives. (Maybe some of you are pin-up babes? I am not one to say) Nonetheless, she still managed to show everyone that she has the ability to be intelligent, that she is a new, surprising talent, and she’s totally independent aswell. I’m just going to ignore those LB sequels in this intro because the one I saw was pretty bad (I know… it’s bad enough that I watched it in the first place) and also because the ending of legally blonde summarises everything that fits with this month’s theme. Elle Woods stands at the podium of the Harvard, looking chic as hell but also really intelligent and confident in a way that she wasn’t before, and gives a speech about self-discovery and accepting her new fabulous self. It should be mandatory viewing to see this scene.

On a different note, I feel I must address the rumours that I chose many of the contributors for the Zine to the Zine based purely on their attractiveness…that may or may not be a lie. I can say with confidence that I chose them because they all seemed like people who were bursting with something to say, or were coming to their own in their respective fields. Something about a few of the people harkened back to the humour of writers and actors like Tina fey, someone who had established themselves in the last decade in a really positive way, and the attitude of Anais Nin. While I am in no way comparing us to those godlike figures, there was a spark there which was all too ready to ignite. This first theme (which is likely going to Span over more than one month - and I was hoping for a bi-monthly Zine!!) is quite literal in many ways, and though some of them did, many of the artists, writers and future superstars stitching this body together did not theme their pieces as such. However! My intent was merely to show what these guys had to offer and whether or not they consciously tried to keep a theme going was irrelevant….By contributing at all they were showing themselves as emerging talent and kicked some serious butt in their pieces anyway. You’ll see what I mean.

While I have rambled about my choices in a completely unnecessary and narcissistic way, there is something to remember about the idea of “emerging” and that is the idea of humble beginnings. Bowie didn’t just BECOME Ziggy Stardust, yknow, he had a briefly embarrassing career as a comic singer. Hence my decision to use him as the main photo. Also because I love him and want to be nearly as incredible as he is. We all have a period of anonymity, and even if we all don’t become famous, EMERGING as our own separate selves doesn’t happen overnight. Maybe it does to some people, but maybe it’s different for everyone. I’ve said enough. I hope you enjoy the pieces for this issue!!

Much love,


This Is What Makes Us Boys: In which Jonno and Stef discuss electronically the presence of Andrej Pejic and his role in womenswear…

Jonno: Our theme for this issue is EMERGING, and one proponent of the fashion world that has “emerged” and become quite visible in the last year or so is Andrej Pejic. He’s quite controversial for his androgynous aesthetic and everyone knows that I’m behind that look 100%, which is why i naturally leaned towards talking about him. I think his aesthetic is representative of a part of society that may not totally have a voice right now, and I believe that he’s a really interesting person in general with what he’s said about sexuality, gender and his own image.

However, by talking about this I want to know whether his inclusion in women’s shows is a positive step forward or undervaluing women’s place in fashion. I asked Stef to go over some ideas with me in order for us to reach some conclusions.

Stefanie:Okay, this is why I think he is problematic: Women have been infantilized by fashion for decades.  Actually, not just in fashion: I mean, in society/style/media/whatever.

Jonno: Well before we go any further did you want to explain how you define infantalisation?

Stefanie: Sure.

I’d say it is the aim to reduce people in age, looks, education etc…There’s always an emphasis on women attaining youth.

Jonno: Ok, i can totally see how that’s been done throughout history…

Stefanie: Read: cosmetic surgery, anti aging cosmetics etc

Jonno: Attaining youth is an ideal we’re exposed to everywhere… in commercials, fashion eds, or whatever. Women are mostyl targeted too. It’s really obvious.

Stefanie:The idea of women being infantilized currently is through the idea of hair removal…Only prepubescent girls lack pubic, underarm and leg hair.

I feel Andrej Pejic infantilizes women by modelling womenwear (which is due to his dimensions)

Jonno: I was in a discussion on twitter the other day and i was arguing about lolita fashion and how i know many lolita girls find it empowering and dress for themselves. however, a lot of it does look very childish and girly.

Would you say that’s an example?

Stefanie: Yes, i would agree for sure.

Developing hips is an inherent part of puberty for women. Obviously, men don’t have the same proportions for hips/waist/shoulders, so by having him model womenswear, it sets a dangerous precedent.

Jonno: Yeah. I think everyone knows that hips are a crucial part of puberty for girls and it can define a female figure.

Stefanie: Hips are an issue when it comes to models fitting into sample sizes…hahaha i am trying to work out a way to conclude my argument…

By having a man model these clothes instead, it eliminates this problem.The idea of the ideal female shape has changed with fashion and using a man, it creates an even more unattainable shape for women promoted by the industry.

I actually really don’t think he has a place modelling women’s clothes, I think androgynous beauty editorials are fine. But I actually find it to be an insult on the female form when he’s used in women’s shows.

Jonno: So you’re trying to say that andrej is now kind of seen as the “perfect ideal” and thus unattainable unless you’re a man?

Stefanie: Absolutely.

Jonno: I agree that when pejic is used in the place of a woman it can be saying that women aren’t perfect enough to be used on the runway- but also not all of them are being replaced by men.

Stefanie: Absolutely

Jonno: On the other hand, we haven’t seen any women walking in men’s shows: at least, not to my knowledge. It’s like a man can take the place of a woman easily, but the inverse is unthought of.

Stefanie: True. I don’t even know what I feel about this anymore…I’m really open minded, but this does grate me.

I feel like, the media doesn’t want to critically analyse this because they fear being transphobic. the difference is trans people (mtf) embrace the natural shape of a woman, they wear clothes that are conducive to developing or showing curves, and i think that is positive. do you get what i’m trying to say?

Jonno: Yeah definitely. There’s a difference between being trans and just being androgynous and wearing women’s clothing, or the opposite.

Stefanie: The point of a model is to hang the clothes…They are trying to promote how the clothes are suppose to drape ideally. the buyer isnt just buying the clothes, they are purchasing an idea, and that idea is contained in how it is worn on the ideal body.

If that ideal body is a male for women’s clothing…i don’t think that’s right.

Jonno: Certainly andrej constructs an unrealistic ideal for women to be achieving. i somehow doubt that by using him designers like Jean Paul Gautier were trying to send that message: but regardless, it’s happening. I don’t want to criticise AP as a person, however.

Stefanie: Exactly. I’m sure they were just trying to be edgy haha

Don’t get me wrong, he is beautiful no matter how he presents himself on the gender spectrum, but it just seems really unnecessary and implicitly dangerous.

Jonno: Outside of the world of women’s fashion, I welcome his existence as a model. Would you say that he has a positive effect on how masculinity is portrayed? I remember as a teenager, it was hard to find representations of guys that weren’t overly hegemonic, and if there was a representation of a guy that veered from that it was done in a really stereotypical way.

Stefanie:Yes! I completely embrace him in that sense. I mentioned earlier how I really like him being used for beauty editorials or whatever. I think it’s incredibly positive.

Jonno: being told that the only way to be even slightly feminine you have to be gay, and annoying, and less important, and to be” the punchline” seems to be the message that is sent by society and the media.

Stefanie: Totally!

Jonno: The things he’s said about sexuality and how people perceive his gender has been pretty encouraging too.

All too often we’re encouraged to put a label on ourselves just to make people feel more comfortable about our sexuality: they want to know whether we’re straight so they can treat us like that, or if we’re gay so they can treat us differently for some reason.



Personally speaking, i don’t identify as straight. i don’t think i have ever called myself that or even considered myself as just attracted to men from a young age.

In the same breath, i don’t classify myself as bi or pan or omni or whatever is trending on tumblr right now…i don’t think it’s important

Jonno: I think it’s important that Andrej has said that he doesn’t care about his discussing his sexuality and doesn’t find it relevant to do so. young people who feel confused or dont want to identify as something can see that and feel comfortable just being whatever, like you’re saying.

Stefanie: What you said is so true. i think he is a very important figure and creates discussion about gender fluidity that needs to be had in the media. Being feminine does not equal weak and masculinity does not equal power!

Jonno: When i look at Andrej, i definitely do not see him as a weak person: and I know many women who are more “powerful” than men in many respects. As a culture we need to look at what “power” is anyway. is it just physical strength? Is it confidence?

Stefanie: I think a lot, if not all, gender issues come down to power, how it is defined and how it is distributed. Men are expected to be powerful and women submissive but it’s fine to be either really. So long as you aren’t abusing or being abused I think.

There’s nothing wrong with hyper masculinity the way that there’s nothing wrong with a woman who tans, waxes and wears makeup. life is choice, and everyone should have access to as many choices as possible and feel as free to choose as they can.

Jonno: I recognise that men can be hyper masculine and women can be hyper feminine, as long as this isn’t seen as “perfect” because it isn’t. Everyone has a different way of presenting themselves and a different way of living, and how they fit into their culture. Many people that choose this common aesthetic know that it’ll afford them privilege that they wouldn’t have access to otherwise.

Stefanie: Very true.

Jonno: It is important to not be one of those people that acts with a superiority complex if they don’t subscribe to those choices, also.

Stefanie: This is is something i witness A LOT on the internet.

Jonno: Lord knows it happens a lot in the “anime” scene… but that’s a discussion for another time.

Stefanie: Oh man, please fill me in on that sometime

Jonno: I shall! is there anything else we need to cover here? i think this discussion has been sufficiently helpful and illuminating about the positives and negatives concerning andrej pejic.

Stefanie: Indeed! I hope I got my point across. I dont think I have anything left to say on the matter haha

Jonno: Well fabulous! Thank you, Stef!

Stefanie: Not a problem!!

Harley is a 17 year old vegetarian from a small town in the Riverland of South Australia. His interests include fashion, animal rights and music, and his ultimate idol is Megan Washington. When Harley’s not at school or on his tumblr, he enjoys dancing around the house to loud music pretending he can sing.

Harley also has interests in design, specialising in poster design. In the past he has designed several posters for plays and productions, including his school’s year 12 drama production, “Juvie,” the school musical, “Henry,” and a poster for a screenplay of a TV show he’s working on in his spare time. He is beginning to work on a new poster for this year’s school musical “You’re History.” He hopes one day to become a musician, fail as a musician, then become a graphic designer. He would love to design posters for all the bands he loves and is inspired by. The closest thing to having a job Harley has or ever will have is working on this zine. Check out his blog here.

Dimitra is a blablabla and, at the risk of not sounding hip, is not going to write some wanky garb about how she enjoys exotic beverages and reading 18th century poetry by candlelight. A second year media student, Dimitra vacillates between being overly ambitious and plotting total world domination, and accepting her fate as an absolute nobody. She has been described as “da business” (source unknown) and “most badass bitch in town, absolute best person you will ever encounter” (Scientific Journal 2010). An embarrassing amount of her time is spent playing very impressive air guitar and really fucking horrid actual guitar in the privacy of her bedroom. When she isn’t bringing all the boys to the yard with her milkshake, she’s probably drinking an actual milkshake and despairing about how the empty calories will directly affect every aspect of her life for all time. You might overhear her snorting when she laughs, or telling shitty people to perform a certain oral sex act on a certain male reproductive appendage she doesn’t actually have. She enjoys self-deprecating humor, post-show euphoria, friendly people and fending off potential male suitors by indulging in lengthy spiels about how she “no, like, seriously” can communicate with her cats.

Nina is a aspiring painter studying at Adelaide College of the Arts. She loves all sorts of arts and will be updating you on local Adelaide upcoming artists, exhibitions and workshops. When she isn’t painting she is most likely sleeping, reading, watching DVDs, drinking caffeine or slamming tequilas. She will also almost always be wearing at least three shades of pink at once.

She loves the Fresh Prince of Bel-Air a little too much then a human should. Nina is known for having a bit of a Will Smith obsession, and has a countdown in her phone for the Men in Black 3 screening.

Being a vegan (after many long years of vegetarianism) Nina has a strong interest in animal rights and as part of her role for Vaein, you will find her speaking about the many food hot spots in Adelaide.

Rem’s age is irrelevant. She’s a studier, an observer, an obsessive compulsive cleaner, a vegetarian and a writer in her own mind. Often mistaken for Macy Grey, she enjoys exploring the universe with Carl Sagan and being rolled up like sushi while watching Gilmore Girls. Rem is inspired by the weird and slightly off beat moments and people in life, channeling them into her personal style, art and writing. Her curiosity drives her to say yes to everyone and people are her favourite things. She believes in good energy and chai lattes. Check out her blog here.

Cordelia is a young lady in search of a quest.

She doesn’t know what this quest is yet, so to kill time she studies Marine Biology at Adelaide Uni, and makes coffee at your local market.

In the dark hours, you can find her in drinking competitions with almost any Tom Dick and Harry (as long as they’re paying), harassing unsuspecting floors with her unpredictable and sometimes dangerous dance moves, and singing Kate Bush very poorly to unsuspecting (and unappreciative) acquaintances.

Yes, this lady may seem all class to the undiscerning eye, but she has a reputation for collecting hideous artifacts from hard rubbish and having a short lived obsession with them, before realising that they smell of dog and are possibly contaminated with some kind of new and terrible disease.

Hairdresser by day, qualified procrastinator by night- that’s pretty much the epitome of 20 year old Debbie. She claims that her life is one giant FLCL episode but whether that’s true or not is a totally different story. Her dream is to work from home, living off of funds earned by drawing commissions, in between sleeping and cutting someone’s hair for even more cash money.
When Debbie is not being succumbed  by procrastination, she is usually off in a world ruled by 16 bit gaming and everything Nintendo related. In reality, her life revolves around working in a salon and coming home to cuddling her cat amidst her vast collection of stuffed toys and cushions. She’s also vegan, and loves to bake unhealthy amounts banana cake instead of cooking anything remotely nutritious.
Offer her vegan treats, cakes, anything with high sugar content, or chocolate soy milk and she’ll be swooning all over you- to learn more ways to seduce this pint-sized powerhouse, refer to her twitter.