This Friday, Blair Witch, a reboot of the iconic horror film The Blair Witch Project, hits theaters. Helmed by Sundance alums and director/screenwriter duo Adam Wingard and Simon Barrett (V/H/S, V/H/S-2, The Guest), production on the new Blair Witch was kept a surprise under the working title The Woods until its trailer debut at San Diego Comic Con.
The original Blair Witch Project premiered at the 1999 Sundance Film Festival, where it was purchased by Artisan Entertainment after an all-night bidding war following its premiere. It was produced on a budget of $60,000 and grossed over $248,000,000 at the box office, making it one of the most successful independent releases of all time. The Blair Witch Project was a trailblazer in many ways: it popularized the ‘found footage’ style of horror movies and used internet advertising in innovative and immersive ways.