user-centric

THE "WHAT" OF USER EXPERIENCE

Most systems executed fail. Why are there so few ‘good’ systems? The answer, from my perspective, is simple. The teams creating them have little or no understanding of the end user.

This is the first of a three-part paper on the What, Why and How of user experience. It explains and positions user experience practice within the broader field and gives some insight into common terminology.

Keep reading