Like, yes, they will be super stoked to finally get paid to do what they love, and that’s awesome. But they aren’t only asking for compensation for themselves.
They’re asking for youth and development team funding, they’re asking for advertising, they’re asking to grow the game.
They posted about it on social media so they can get attention, and what a lot of people in America love right now is women protesting for equality. But also, all this attention to Women’s Hockey, will probably work to increase revenue to Women’s Hockey. Campaigning for youth and development teams, campaigning for advertisement, will probably work to increase revenue to Women’s Hockey.
Listen, I don’t know what the real endgame is here besides getting pay for WNT, but I’m here for it.
“It’s hard to believe that, in 2017, we still have to fight so hard for basic equitable support,“ said assistant captain Monique Lamoureux-Morando. "But when I think about the women who paved the way for our team – and when I see girls at rinks around the country who are dedicated to pursuing big dreams and look to us to lead by example – it’s well overdue for us to speak up about unfair treatment, even if it means sacrificing an opportunity to represent our country. We owe the next generation more than that. We owe it to ourselves to stand up for what is right.” - U.S. Women’s Hockey Team Will Not Play in World Championships, ESPNW