I was talking with @parodiesofuktabloids about the allegedly unnamed band and thinking about that recent post about the Sony guy being SO PROUD of how they manipulate fans for marketing purposes. And how that post ended up with the very true statement that we play into their hands more often than not.
But while Sony thinks they understand us (and they do get that the more we think our boys are the underdogs, the harder we go in support of them), what they do not get is that because we perceive Sony/Syco as treating them like dogs for years on end (and rightfully so), we will not blindly support any other act that they try to push on us.
The unnamed band, James Arthur, Cheryl, and even Little Mix only got widespread fandom support after Zayn and Perrie split because they overplayed that hand so hard that no one could stomach it. The only real exception is Steve because he’s a wonderful guy that honestly loves Louis and was complimentary of the band long before he met them.
So while yeah, we do play into their hands with our overly enthusiastic support of 1D based on our perception of their situation, they ended up playing themselves. Because if we thought they were a good team, we’d be a fantastic marketing base for other artists, but as it stands, we’re actively hostile to anyone they try to foist on us.
We can be manipulated, but we’re aware of it, and we only will play along so far. Then we start fighting back.