tznius tzniut



Mimi and Mushky met and became sisters-in-law in 2011 and immediately bonded over their love for oversized clothing. Having both experienced the struggle of finding well-made yet affordable clothing that fit their aesthetic, they joined forces to make the clothing they wanted to wear. With no fashion background, Mimi and Mushky launched MIMU MAXI, introducing frocks and smocks and cascading dresses that became the “go-to” clothing for their own Chassidic community and beyond.

Building on the spiritual depth of their ancestry as well as the requirements of Jewish law, Mimi and Mushky’s pieces are dramatic yet down to earth. And although they always feature higher necklines, longer hemlines and fuller sleeves to accommodate their dress-code, they view their “limitations” as an opportunity: to communicate who they are, to break boundaries, and to create more interesting designs.

Their designs have been referred to as “easywear,” which, fitting for the purposeful undertone of their brand, has a double meaning: pieces chic enough to make being modest easy, with a billowy, no-nonsense minimalism to ease the everyday burden of women who, like them, are “doing it all.”

Mimu Maxi Instagram

anonymous asked:

I have a question. I'm not Jewish and neither is my family. As an minority POC adoptee I try to be mindful of others cultures and religions after seeing the way mine was stolen and taken out of context as a child, so that being said, my Christian mother has lost her hair to chemo and has started wearing mitpachats to cover her scalp. I feel that this is wrong because she's using something of religious and cultural significance for cosmetic reasons, but what's your feelings on the matter?

Many different cultures and religions (including Christianity) have a form of head covering for a number of different reasons, and in secular culture, wearing a scarf or other head covering is very common after hair loss.

If she bought a mitpachat from a Jewish tichel outlet or something of that kind, I do have to say that most of these organizations I’ve seen are fully aware of the fact that women going through chemo or experiencing hair loss for other reasons may buy their products. For example, many posts on the Wrapunzel blog are tagged with “chemo” and “hair loss.”

Any scarf or piece of cloth that fits the head can be used as a mitpachat, and I don’t really see how your mother trying to feel better about her hair loss during a difficult time in her life is an insult to women who practice tzniut. Head coverings can make women dealing with hair loss feel beautiful and have better self-esteem, and when it comes to chemo patients, every bit of help getting through the treatment is incredibly important.

Thank you for reaching out.