1970s canned goods label designs, from The Art of the Label by Robert Opie. We can see the Helvetica type family really taking hold in this era. And that Biba can was not a regular market item; those were high-fashion baked beans.
My favorite design of the lot: meat and liver cat food.
Packaging for organic baby food with a shelf life of 7 days! The task was to make bright and attractive packaging that would be memorable.
Containers for food was non-standard: instead of glass jars there were plastic containers. It was decided to combine individual containers into a set of 4 containers, which allowed to increase the area of packaging and stand out among different brands due to brightness and size.
The product lines were divided into subcategories. The symbol for puree is a cloud and a blue color. The symbol for juice is a drop and a purple color. With these elements, you can easily identify the product.