I was going to post a bit of snark at the expense of the graphics typsetter person at the start of the show getting the rather essential word ‘dæmon’ wrong (like obvious we all just write ‘daemon’ for convenience in fandom circles but on the official intro card for this huge-budget show you’d think they’d make sure that was right…)

I was going to make a dumb joke about the Gobblers getting everywhere, even separating the precious bond between the two halves of the æ. But then I was looking the character up and saw this diagram of the glyph’s evolution:


It literally derives from an original pair of glyphs of a person and an animal.

It might be too much to suppose that Pullman knew his Old English to the extent that this is intentional, but it shows what depths can be found in the writing of someone who is both very intelligent and widely read. I guess it hadn’t really occurred to me that there’s a nice typographical gag in the word dæmon in that it includes a character that is one and two entities at once. Let alone that it turns out it’s a character that symbolises a uniting of human and animal symbolism.



Improving your handwriting will improve your drawing. Write one or both of the sentences below by hand and for reference:

The five boxing wizards jump quickly.
Pack my box with five dozen liquor jugs.

Writing (written language) depends on the imagination of the reader. It connects reader to author. The scope is unlimited.

Art (visual language) depends on the imagination of the artist. It can be literal or cryptic. Its scope is not so much limited, as it is more controlled.
Let’s look at a pool of words:



I’ve chosen a general word for this demo. You recall a group of images, stories, and memories associated with it when you read it.

Quickly jot down or collect a few thoughts and ideas about dogs, fish, whatever you want! It may look like a jumbled mess.

Next phase of this exercise we are going to effectively “summarize” or select a few key concepts into a typographic. Every solid illustration begins with a solid plan!

Write your word a couple of different ways: lowercase, uppercase, cursive, thinly, thickly, small, large!

Now, using any of the ways you’ve written it as a shape guide:

  1. Try to fit the word inside of the image.
  2. Fit the image inside the word.
  3. Spell the word with images that describe it.
  4. Draw an image that communicates your ideas and integrate the word into it.

It doesn’t have to be perfect, or complete!


And that my friends, is the basics of designing with type!!! Hope it helps!