Bookmark this and have all the research you need for planning 2017′s social strategy.
Understanding Twitter metrics
The more you understand about how Twitter metrics work, the more you’ll be able to match your brand’s goals to the appropriate benchmarks. Here are some of the most commonly misunderstood metrics, broken down.
We always encourage brands to measure engagement over any other metric; that way you know what’s truly resonating with your audience. Here’s how brands can use Twitter data to get to know their target audiences better in order to better serve them and consequently boost engagement with them.