Jay-Z, photographed while visiting Rocawear’s mobile “Roc Pop Shop” in New York City’s Meatpacking District on April 4, 2009. The temporary retail store was housed in a 50-foot-long truck trailer, which featured an upscale interior outfitted with mohair sofas, suede walls, custom zebra wood cabinetry, a 46-inch flat screen TV, stereo system and a custom gaming zone. After making its first stop in Brooklyn, the store followed Hov around the country on his tour.
Hov had headed to the pop-up after he and Beyoncé had marked their first anniversary by dining at the now-closed French restaurant Pastis. He is wearing a Billionaire Boys Club “Astronaut Space Walk” sweater, a pair of PRPS jeans and a pair of Nike “Air Max 90″ sneakers.