A lotta people on that Erwin Penland post I made somehow have conflated ‘The marketing firm that runs the Denny’s tumblr treats its employees poorly’ with 'The person running the Denny’s tumblr makes horrible meme posts and I hate it’, and thus are concerned popularizing the post will result in people losing their jobs.
1. Erwin Penland lays off employees every fall to reduce operating costs during the winter months, so if people losing their jobs is your concern perhaps turn to EP with that complaint.
2. Many of the posts on the Denny’s tumblr are created by freelancers who do not work for Erwin Penland, and likely have a plethora of other projects to which they lend their abilities.
3. If decision makers at Denny’s decide to terminate their contract with Erwin Penland, that would be the last option. In between 'doing nothing’ and 'discarding a lucrative marketing campaign that has won multiple industry awards’ there’s the option of applying pressure, which occurs when Denny’s threatens EP to ensure workers are being treated fairly, lest they take their money and marketing elsewhere.
In a business relationship such as the one between Denny’s and Erwin Penland, both companies are responsible for making sure the other has adequate ethical standards.
This is how capitalism works.
When consumers decide that a business is treating its workers unfairly, they must be vocal about their concerns and then pull their support from the company by refusing to, in this case, interact with their content. By tarnishing their corporate image, and in this case diluting the effectiveness of their marketing campaign, the company is much more likely to consider taking employee grievances seriously, because it will begin to affect the profits of both Denny’s and EP.