Jacquemus ss 2014 collection

Designer Simon Porte pursued his mission to present a non-bourgeois take on French fashion, celebrating local popular culture. The garments consisted of pastel-colored skirts or wide, very short shorts, paired with matching cropped t-shirts, straight waist jackets and light cotton jumpers. A solid dose of sportswear from oversized t-shirts worn as lazy dresses to baseball caps, visors and a sweatshirt that read ‘J’aime la vie’ (I love life). Pourquoi pas? Jacquemus seems to have it made it all very simple: just enjoy life.