Introductions and a Guide to Office Hours Transmedia
Hey guys, it’s JoAnn, your Transmedia Producer for Office Hours. I will be blogging intermittently throughout the production of our show on Ithaca College Television to be totally transparent about what we’re doing. Because I’m sort of inaugurating this role (which sounds like a bigger deal than it actually is, but between you and my future employers, I’m impressive ok), I decided to hit the interwebs to show future ICTV (and otherwise) Transmedia hopefuls how it’s done. Well maybe not how it’s done per se, but how we do it. So without further ado, here’s
Let’s start with what a quick definition. Definitions are always good.
Transmedia, according to Henry Jenkins, Professor of Communication, Journalism, and Cinematic Arts at USC, “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.”
Due to the nature of the distribution of the episodes (which will be all three episodes at once at the end of the Spring), the media we create will have less to do with the unfolding of the story itself and more with the creation of the story world, which is pretty exciting.
Following every single transmedia post when they’re posted can be difficult. We get it. Only our producers Joel and Yasmeen will stare at Benji’s Facebook page at all times, anticipating each David Archuleta cover video like they have nothing else to do (because they don’t have anything else to do, obviously). To make things easy for you, we’ve created a page within this Tumblr called “Follow the Story”.
Once you land on our story page, there will be links to social media posts based on the day that they were posted.
Once we get our transmedia started, you’ll see every single kind of post that we create, from Twitter conversations to videos to Craigslist ads.
So when will we be getting started on our transmedia? The answer is, as soon as we get a team together.
I’m super excited to be working with people on transmedia for the show! If you wanna be a part of the team, you have to do a couple things.
Come out to ICTV Recruitment Night and talk to me at the Office Hours table!
If you don’t know who I am, I look like this:
I’ll probably hand you a QR code that links you to the form to apply to be on the team. One thing you’ll be asked to do on the form is draft a twitter conversation between two characters of your choice. Here’s a quick example I wrote from the greatest film of all time:
If you fill out this form and we ask you to be on the team, you’ll be a Content Strategist, which is a fancy title that we assigned to someone who writes social media content. Basically the responsibilities are attending weekly transmedia meetings to write tweets, Facebook posts and video content, and scheduling the strategic release of the content.
To make our content really sparkle, we need a variety of media. That’s where the Multimedia team members come in. Basically, you’d shoot and edit the content written by our Content Strategists. If you know your way around a camera, we want you.
Alright, so that’s basically it for now. I’m super psyched to be working on this AMAZING show throughout this Spring, and I hope you guys are excited to see what happens. I’m not really sure what to say now, so I’ll end with this: