Introductions and a Guide to Office Hours Transmedia

Hey guys, it’s JoAnn, your Transmedia Producer for Office Hours. I will be blogging intermittently throughout the production of our show on Ithaca College Television to be totally transparent about what we’re doing. Because I’m sort of inaugurating this role (which sounds like a bigger deal than it actually is, but between you and my future employers, I’m impressive ok), I decided to hit the interwebs to show future ICTV (and otherwise) Transmedia hopefuls how it’s done. Well maybe not how it’s done per se, but how we do it. So without further ado, here’s 

Let’s start with what a quick definition. Definitions are always good.

Transmedia, according to Henry Jenkins, Professor of Communication, Journalism, and Cinematic Arts at USC, “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” 

Due to the nature of the distribution of the episodes (which will be all three episodes at once at the end of the Spring), the media we create will have less to do with the unfolding of the story itself and more with the creation of the story world, which is pretty exciting. 

Following every single transmedia post when they’re posted can be difficult. We get it. Only our producers Joel and Yasmeen will stare at Benji’s Facebook page at all times, anticipating each David Archuleta cover video like they have nothing else to do (because they don’t have anything else to do, obviously). To make things easy for you, we’ve created a page within this Tumblr called “Follow the Story”.

Once you land on our story page, there will be links to social media posts based on the day that they were posted. 

Once we get our transmedia started, you’ll see every single kind of post that we create, from Twitter conversations to videos to Craigslist ads.

So when will we be getting started on our transmedia? The answer is, as soon as we get a team together.

I’m super excited to be working with people on transmedia for the show! If you wanna be a part of the team, you have to do a couple things.

Come out to ICTV Recruitment Night and talk to me at the Office Hours table!

 If you don’t know who I am, I look like this:

I’ll probably hand you a QR code that links you to the form to apply to be on the team. One thing you’ll be asked to do on the form is draft a twitter conversation between two characters of your choice. Here’s a quick example I wrote from the greatest film of all time:

If you fill out this form and we ask you to be on the team, you’ll be a Content Strategist, which is a fancy title that we assigned to someone who writes social media content. Basically the responsibilities are attending weekly transmedia meetings to write tweets, Facebook posts and video content, and scheduling the strategic release of the content. 

To make our content really sparkle, we need a variety of media. That’s where the Multimedia team members come in. Basically, you’d shoot and edit the content written by our Content Strategists. If you know your way around a camera, we want you.

Alright, so that’s basically it for now. I’m super psyched to be working on this AMAZING show throughout this Spring, and I hope you guys are excited to see what happens. I’m not really sure what to say now, so I’ll end with this:

As we review the scene with Lord Byron and Mary Shelley today… (For GE and Iot stuff) And now the hands of time are standin’ still
Midnight angel, won’t you say you will

We’re running with the shadows of the night
So baby take my hand, it’ll be all right
Surrender all your dreams to me tonight
They’ll come true in the end -written by another Byron … D.L. Byron (As performed by Pat Benatar)
#thecamp #ar #vr #gamedev #gamedevelopment #tv #film #transmedia #transmediaconvergence #newmedia #ui #ux #indiegames #iot #indiefilm #mixedreality #webdev #webgl

Transmedia Narrative

Also known as transmedia storytelling, transmedia narrative is a cross-platform and participatory (interactive) approach to storytelling.  It is very different from simply sitting down and reading a book or watching a drama on TV, as transmedia narratives often have more complicated and substantial plots and also more scope for minor character development.

In our first class example, we looked at how Pride and Prejudice has been adapted as a transmedia narrative, with the story growing in content as an online blog and video diary, allowing viewers to interact with the “host”.

Our first practical assignment was to look at the Sherlock Holmes narrative and track its development over the years since its beginning in the late 19th century, taking not of how many iterations of the story we could find.

This then led us to look at the BBC dramatisation of Sherlock and how it has been used as a foundation for internet based transmedia narratives.

Heh. Regram. Kel’s pic>The first time I talked about telling stories with dimension off the screen. & action via reaction. With narrative. Sundance screenwriters forum 1999 (when my first film was in dramatic comp before Aaron Spelling and Bob Wright put me under contract and before I left them to pursue this stuff). All the layering, the Hyv, the integrated retail, the layered browser stuff …the ar VR convergence etc.., all started here… #sundancefilmfestival #mixedreality #tv #film #gamedev #ar #vr #ui #ux #ecommerce #iot #storycube #integratedretail #interactivemedia #augmentedreality #transmedia #transmediaconvergence #transmogrifiedreality #television #indiefilm #indiegames #sundancefilmfestival #sundance2016 – View on Path.

You can tell in meetings who has read through the show bible and who has not. #thecamp We also can show how the Hyv Layers are interoperable with any screen taking an extraction and matching frame time code as we work on latency. #sundancefilmfestival #mixedreality #tv #film #gamedev #ar #vr #ui #ux #ecommerce #iot #storycube #integratedretail #interactivemedia #augmentedreality #transmedia #transmediaconvergence #transmogrifiedreality #television #indiefilm #indiegames #sundancefilmfestival #sundance2016 – View on Path.