Fandometrics In Depth: WWE Edition
Wikipedia describes professional wrestling as “an athletic form of storytelling that portrays a combat sport.” The finest form of this athletic storytelling is exhibited by the members of the @wwe, and the finest place to chronicle their fables is on Tumblr. Throughout 2016, there were over a million posts and reblogs about the #WWE and we analyzed every one of them.
The thing to know about wrestling on Tumblr is that it’s huge. Andre The Giant–huge.
Wrestling is the biggest sport on Tumblr
In 2016, the #wwe tag got…
- 224% more engagement (searches, original posts, reblogs and likes) than #basketball, the most-engaged traditional sport
- 489% more engagements than #soccer, and
- 749% more engagements than #nfl
But wrestling isn’t just the biggest sport. It’s the biggest on TV.
Those huge numbers are not just limited to sports. WWE’s most popular weekly show, Raw, airs on Mondays. We looked back at the past six months, and compared it to three other Monday night shows:
- 104% more original posts than Supergirl
- 132% more original posts than Shadowhunters
- And a whopping 294% more original posts than Gotham
As you can see in the chart below, WWE peaked every Monday throughout the summer. There are no hiatuses in the WWE. August’s SummerSlam and its corresponding Raw episode was one of the biggest moments in the sport in 2016. In fact, there were 692% more original posts made about #WWE on August 21st and 22nd than there were for Supergirl, Shadowhunters and Gotham combined.
The uninitiated might assume that John Cena is number 1, but actually the most popular wrestler is Dean Ambrose (aka alternate universe Ed Sheeran), who was posted about 408% more than the Leader of the Cenanation. Probably because Ambrose was the top WWE champion for most of the year, but maybe also because people were shipping Ambreigns. On the Diva side, @sashabankswwe was the most talked about, coinciding with her draft to Raw and her first Women’s Championship title win in July.