trademarkia

Just a reminder that all those new trademarks are fakes!

Don’t freak out about them being weird. None of them show up on Trademarkia. They were doctored screencaps to cause people to freak out. Sadly, this does mean that there is no Chase Redford trademark right now either.

Okay. Since some people feel the need to break out the racism as soon as someone criticizes mattel’s diversity, I’m posting this. I wasn’t going to, but I’m gonna do it now. This is a list of characters that have been mentioned in webisodes, diaries, books, or announced on Trademarkia:

Humphrey Dumpty
Daring Charming
Sparrow Hood
Hopper Croakington
Melody Piper
Helga and Gus Crumb
Lilly-Bo Peep
Nathan Nutcracker
Clara Lear
Brooke Page
Jillian Beanstalk
Meeshel L'mer
Nina Thumbell
Cari Pillar
Farrah Goodfairy
Courtly Jester
Isi Dawndancer
Mira Shards
Justine Dancer
Pyxis Prepstockings

Considering their current lineup for current and future dolls, there are 28 confirmed characters that will have a doll. This includes Daring, Sparrow, Melody, Helga, Gus, and Hopper; dolls who don’t have an official profile, but are so well-known that they’ll be appearing eventually. I didn’t count unnamed dark skinned characters in the webisodes, like the Ice Girl or Blue, but to be fair I didn’t count the Peter Pan and Captain Hook-ish girls as well so it evens out.

Out of those 28, only 8 characters are POC, and that’s being generous by counting Duchess and Cerise who are often interpreted as POC but are still light-skinned. That leaves the percent of diversity in Ever After High at 28.5%, which is pretty bad. To raise it up to 50%, Ever After High would need to make 13 characters out of the above list with dark skin. Preferrably these would be from well-known fairytales, and the dolls wouldn’t be cast as inhuman or evil.

Because the same fairytales are told throughout the world you do not need a specific fairytale that’s set in a non-european environment to have a poc doll. Especially when Ever After High is set in a modern time where immigration from many cultures would be common. You can clearly see it illustrated the webisodes, just not the doll line.

Giving them rainbow colored skin, like in the cases of Kitty, Bunny, and Fayebelle does not count as representation whatsoever. Not only are these dolls’ skin tones very pale regardless of color, but it literally tells consumers that Ever After High believes purple skin would sell more than brown skin. It makes no sense for them to start adding rainbow skin after basing the first and second wave of dolls on realistic, human skin tones. They were given a chance at representation and thought it wasn’t worth it.

Finally, this doll line is made primarily for children, and dark skinned children love dolls that look like them. If you think that denying a black child a princess that looks like her pales in comparison to your need for an white “geographicaly accurate” cast, leave. Leave the fandom, and don’t come back.