AD AGE: AD Buyer’s Guide

I did this set of spots for an AD AGE guide to buying “programmatic ads.” These were for a glossary section defining the terms of the trade. (Namely: “AD FRAUD,” when advertising sellers use bots to rack up click rates, “GEO TARGETING,” “USER/DEVICE ID’s,” two ways advertisers use our information to target a specific demographic.) Thanks to Jesper Goransson for the assignment!