toy launch

New Dolls For Girls From WWE and Mattel Can Body Slam Barbie

Move over, Barbie. There’s a new doll in the toy aisle: At this week’s Comic-Con conference in San Diego, Mattel and WWE are announcing a series of “fashion dolls” in the likeness of female wrestling champions like Nikki and Brie Bella, Sasha Banks, and Alicia Fox.

Don’t know who they are? Then you’re probably not a WWE fan. But billions of people worldwide do fall into that category—and nearly 40% of them are women. (The wrestling powerhouse is the No. 1 sports channel on YouTube, ahead of the NFL and other professional leagues.) To cater to its female fans, WWE has recently launched several new initiatives, including enhancing the character development and storylines of its female wrestlers and putting them on the main roster at events—as outlined by Stephanie McMahon, the company’s chief brand officer, at Fortune’s recent Brainstorm Tech conference in Aspen, Colo. For its younger female fans, WWE’s first-ever line of girl-geared dolls will launch at Toys”R”Us stores nationwide in September.

“There’s this movement towards women’s athletics,” McMahon, who also happens to be WWE owners Linda and Vince McMahon’s daughter, said in an earlier interview with Fortune. “We are noticing the interest of girls more and more.”

Mattel is also noticing the growing interest in a more diverse set of toys for girls. “We know girls expect to see empowered characters in the toy aisle,” Lori Pantel, an SVP and GM at Mattel, told Fortune in an email. “The WWE fashion dolls offer a unique play experience that allow girls to re-create the in-ring action with a doll that was designed to appeal to them.”

Indeed, one size does not fit all. Over the last year or so, Mattel has aimed at retooling its traditional Barbie line to add more diverse dolls (think curvy Barbie). Even Ken has gotten a makeover (say hello to “dad bod” Ken). And other toy lines have also branched into less gender-traditional categories. Some retailers, like Target, are taking things a step further, removing references to gender and so-called “pink” and “blue” aisles in stores.

The WWE toys, however, will be marketed specifically to girls. Each 12-inch doll will come with multiple outfits and, of course, a championship title belt with metallic medallions. Other accessories include headbands and “Legit Boss” rings. Don’t know what those are either? Go watch Wrestlemania—women athletes are now included.

uhhm…. guess who impulse-bought a fidget spinner ($3) at the grocery store and promptly almost launched it directly into the subway tracks?? this blog mod right here!! it was okay tho it landed half on the platform still and i grabbed it.

Hasbro Previews Star Wars: Forces of Destiny toys

Disney and Lucasfilm have collaborated with Hasbro to create a robust line of toys and role play items inspired by the Star Wars Forces of Destiny animated content announced today, and the toy line will launch on August 1 at mass retailers around the world and

The line includes new 11-inch “Adventure Figures” depicting characters including Rey, Jyn Erso, Princess Leia, Sabine Wren, plus loveable sidekicks and epic villains like BB-8, Chewbacca and many more. These true to form Adventure Figures bridge the gap between traditional action figures and dolls, opening up a new play experience for Star Wars fans of all ages and genders. Each individually designed figure features dynamic action and multiple points of articulation to help recreate the characters’ adventures and heroic moments with different poses.

Cuddly toy missing after being launched to edge of space 

Via BBC /

Kids at Morecambe Bay Community Primary school attached Sam to a helium balloon, a GPS tracker and a camera and released him into the sky.

He managed to reach the edge of space, with a maximum height of 15.5 miles above ground, before coming back to Earth.

The school has found the GPS tracker and the balloon - but Sam is nowhere to be found.

He was last seen flying above North Yorkshire, and the school is asking people to look out for him.

  • The name “Tamagotchi” is derived from the Japanese word “Tamago” (meaning “egg”) and the English word “Watch”. It was designed to double as a pocket watch, so it could be practical and fun at the same time.
  • Not having faith in the Tamagotchi’s success, Bandai produced the original Tamagotchi in limited numbers. When the toy launched on November 23rd, 1996, it became so popular overnight that, at the height of its popularity, the first edition toys sold on the black market for over $1,000 USD.
  • The widespread popularity of Tamagotchi have resulted in at least one known car crash, robberies, and a bomb scare at a post office when a Tamagotchi beeped while inside its package.
  • In the official Tamagotchi backstory, the reason they came to Earth is because their planet (itself a living Tamagotchi) got drunk and became uninhabitable. They live inside the plastic eggs because they can’t survive in Earth’s atmosphere.
  • The total number of different Tamagotchi species is unknown, due to some material never being ported outside Japan (such as the PlayStation game, Nintendo 64 game, etc). Currently, there are over 730 documented characters, more than the current number of Pokemon (719).
  • A Tamagotchi goes through several stages of life: Egg, Baby, Child, Teen, Adult, Parent, Senior, and the “Secret” stage. Unlike Pokemon, the evolution is not set in stone; what the Tamagotchi becomes depends on how the user cares for it.
  • In Japan, when a Tamagotchi died, it showed a ghost with a tombstone. In the English toys, this is replaced by a UFO with stars, and they’re described as “returning to their home planet”. Despite this, grief from Tamagotchi deaths prompted the creation of online graveyards, where people could “bury” their virtual pet and share their memories.
  • The Digimon virtual pets were created as a male counterpart to Tamagotchi. They were released in Japan in June 1997, and later in the US in December. Digimon would end up spinning off into a successful anime series, collectible card game, video games, and more.
  • There is a real psychological effect, dubbed the “Tamagotchi effect”, where an individual develops an emotional attachment to a machine, electronic device, robot, or even software. The movie “Her” is an exploration of this phenomenon.
  • The original Tamagotchi toys ceased production in the summer of 1998 in the US, and at the end of the year in Japan. The Tamagotchi Garden toy was cancelled due to this. The toys that appeared around this time (Tamagotchi Ocean, Devilgotchi, Yasashii Tamagotchi, and the Santaclautchi) are considered the most expensive and difficult toys to obtain.
  • The Tamagotchi toys relaunched in 2004, with a bigger screen and infrared communication that allowed two toys to play games, exchange gifts, marry, and produce children. The toys relaunched again in Japan in 2008 with the Tamagotchi Plus Color, which featured a color screen. As Tamagotchi was losing popularity in America, the toy was never exported due to its production costs and low consumer interest.
  • The upcoming Tamagotchi 4U toy in Japan will have integration with the upcoming Super Smash Bros Wii U game, according to Bandai Japan’s Twitter account.
  • There have been several Tamagotchi toys produced in collaboration with other franchises, including Godzilla (the Mothra Tamagotchi).

“She’s a rouge and a theif and she’ll tempt your fate!”

Sera’s here to break up the serious inquiz biz in the Emprise du Lion! Ready to plunge into the snow and ice with no regard for safety! Why did you bring me here, Inquisitor. Is this for the pranks?

It’s Like DC Comics Knew It The Blog’s Anniversary

This blog will turn 5 Years old on Saturday and for these 5 years I’ve advocated to have women recognized as a viable market for DC Comics and their characters and to put an emphasis on young girls as a market to cater to as the next generation of comics fans.

And just a few minutes ago the following release went out. You can read the whole thing but I’ve bolded some stuff to take a look at with comments.

Warner Bros. And DC Entertainment In Partnership With Mattel Launch DC Super Hero Girls, A New Super Hero Universe Designed Just For Girls, Slated For Fall 201534 minutes ago by CNW Group
Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years–prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana (Note: Yeah for Diversity!!!) and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.
“DC Entertainment is home to the most iconic and well-known Super Heroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, President of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.” (Note: It’s a long term strategy - let’s bookmark that)
The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing–providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016. (Note: TV Specials - this is good but we need regular programming)
“Developing a Super Hero franchise exclusively for girls that includes all of the key components of a comprehensive entertainment experience–from content to consumer products–is something we are excited to be doing in conjunction with our great partners,” said Brad Globe, President of Warner Bros. Consumer Products. “It’s really an honor to be part of this cultural moment (Note: Cultural moment?) and to be delivering a concept so rooted in a relatable and empowered theme that the characters of DC Comics are uniquely able to present.”
As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls’ narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category,an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses. (Note: This is incredibly good news. Not just that there are action figures but they recognize that body POSING is an issue with superheroes)
“Partnering with the best and being the best partner is of paramount importance,” said Richard Dickson, President, Chief Operating Officer, Mattel. “Together with Warner Bros. and DC Entertainment, the DC Super Hero Girls franchise will further expand our already powerful girls portfolio. We know Super Hero is a culturally relevant theme (Note: Girls Love Superheroes Too!) and the DC Super Hero Girls franchise will engage and inspire girls, providing cues to explore heroic acts through play and into real life.”
The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and will be creating a portfolio of books that will bring the DC Super Hero Girls world to life, beginning in Spring 2016. Random House’s publishing program will be complemented by a series of original graphic novels from DC Entertainment. The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO® building sets designed to inspire girls’ imaginations. (Note: OMG LEGO SETS!!!!!!! )Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

This is probably the most satisfying and important announcement that has come out of DC Comics in regards to female readers and characters to date. I am incredibly excited. The idea that girls are a market for superheroes is now a moot discussion. They are. 

Toys Are For Children

A/N: HERE IS THE FIC AS PROMISED :) It’s got some angst but don’t worry it ends happy and fluffy because as you know I can’t bare to have them angry at each other for long. Comments and critiques are appreciated :) 

You can also read it at AO3 HERE

“Ah…I’m exhausted…” Rin yawned wide as he flopped gracelessly onto his bed. “Damn Momo, dragging us around to every single stall in the entire festival…” He stared up with sleepy eyes at the frame of the bunk above him before Sousuke leaned over him, obscuring his field of vision. “What?” Rin queried at the incomprehensible look in his roommate’s teal eyes. Sousuke simply shrugged and then placed something on Rin’s chest. The swim captain glanced down to meet two beady black eyes staring back at him. Quirking an eyebrow, Rin sat up and plucked the object from his chest. It was a little stuffed whale shark.

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Yes, yes, yes to France’s Gender-Free Christmas catalogue & campaign “where there are no toys for girls or boys - just toys.”

“TBWA launched a different kind of holiday effort for Système U’s U Supermarket, celebrating the the fourth-largest food retail group in France’s dedication to a “Gender Free Christmas.”

It’s a refreshing effort that makes for a nice addition to the brand’s ongoing “added social value” message, if not entirely unprecedented. As Adweek points out, the campaign comes on the heels of Target’s decision to stop classifying toys in its store by gender. There was also the recent  Moschino Barbie ad featuring an enthusiastic young boy. If removing gender stereotyping from advertising toys to children is becoming a trend, we’re all for it.” [x]

The History of Nintendo!

~The First 90 Years~

‘Hoy, small fry! Wander here, ready to celebrate Nintendo’s 125th Anniversary by walking through their vast history and looking at some of the games, products, and ideas that brought them to where they are today. In fact, I’m going to be showing you all 125 of Nintendo’s products, about five per day for the next five weeks, from their humble beginnings to their opulent present. Today is all about the Nintendo before they started making games; we have about 90 years worth to look at, so let’s not waste any time!

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