Hey, Tumblr! We hope the week two prompts for Mental Health Month are treating you well. In the spirit of the theme, posting it for each other, we wanted to celebrate one of the most helpful communities out there: yours. You’ve helped shape Tumblr into an incredible community for support. To take a look into exactly how it’s flourished over the years, we teamed up with Fandometrics (@thefandometrics) to bring you some sweet, sweet data.
How you talk about mental health
Discussion around #mental health has steadily grown year over year since 2013, with a 248% uptick of original posts and reblogs made between 2013 and 2016. In that same time span, original posts and reblogs about#therapy increased 29%. Much of that conversation was rooted in real people sharing real stories. Emotional and honest stories, like how therapy can help you better understand your life, how to say good-bye to the wrong therapist, or the difficulty of making the sometimes daunting decision to begin therapy for the first time.
There has also been a significant rise in people seeking ways to take care of themselves. The self-care movement has seen huge increases in searches (733%) and original posts (567%) between 2013 and 2016. Over the past six months, we’ve seen total engagement (searches, original posts, reblogs, and likes) around the #self-care tag spike with correlations to holidays and events in the news:
240% increase the day after the US Presidential Election
321% in the days following Christmas and Hanukkah
561% in the days leading up to the Inauguration, and
342% in the days following Valentine’s Day.
Anatomy of a post
To get a better understanding of what the public-facing conversations consist of, we looked at the top posts for the #mental health, #positivity, and #self-care tags from the past few years. We noticed a few trends that continued to appear over and over again:
60%: omg look at this meme
10%: so uhm guys well I have this theory about…
20%: #yoonbumxhappiness #sangwooxjail
9%: haha wat tHE FUCK
1%: OMG THE YAOI !!!1!1!!1
100%: Koogi is a sweet cinnamon roll that must be protected