Shadowhunters Ranks #1 in Their Category in Forbes’ Fandom Engagement Study
I saw this on Twitter this morning and it honestly blew me away. Forbes did a study on fandom engagement, which they define as “activity that interacts with a particular content item, whether by commenting, retweeting, favoriting a video or subscribing to a channel.” They argue that engagement is the “gold standard;” it “demonstrates that the content has captured the viewer’s attention and motivated a response.”
Retrieving their data through Shareablee on July 3, 2017, this study was designed to see what fandoms had engaged online the most during the first half of the year (roughly January 1 to June 30).
In the category of Fantasy and Sci-Fi Media, Shadowhunters’ biggest competition was:
Star Wars, which was first released in 1977 and has brought in a total gross earnings at the box office of over $3,730,000,000 in forty years. Rogue One was released in theaters in mid-December 2016 and the DVD was released in early April 2017.
Teen Wolf, which is gearing up for its last ten episodes of its six-season run on MTV. The first half of Season 6 premiered on November 15, 2016, and ran into the end of January 2017.
Game of Thrones, which has become a rousing success for HBO since its premiere in 2011. Season 7 airs on July 16, 2017.
Harry Potter, which totaled over $2,391,000,000 at the box office in ten years of films.
These are not small franchises to be up against, yet its Shadowhunters, a television show on Freeform, that has pulled off the most engagement from their fandom in the first six months of 2017.
Looking at the numbers compiled by Forbes is extremely interesting too. Shadowhunters has, by far, the smallest audience at 3.2 million viewers. Compared to Harry Potter’s audience of 80.8 million or Star Wars’ 30.6 million, it’s a pretty crazy difference. Despite this though, Shadowhunters racked up the most videos uploaded, most video actions, most content posted, and most actions across platforms overall. That’s huge for such a relatively small television production.
The really crazy part? This study only included four platforms of social media: Facebook, Twitter, Instagram, and YouTube. Tumblr wasn’t even considered.
Knowing how large our fandom seems on here, I did a bit of research myself and found that in the first 27(-ish) weeks of 2017 we’ve made quite an impact.
Cast members have ranked in the Top 20 Celebrities 11 times, Matthew Daddario 9 times and Harry Shum Jr. 2 times respectively.
Shadowhunters has been ranked in the Top 20 TV Shows 25 times and 15 of them were in the Top Ten. The show has only slipped from the list twice this year, in the middle of the mid-Season 2 hiatus and nearly two months after 2x10 had aired.
Tumblr started ranking the Top 20 Ships of each week on May 1. In that time, Malec is the only ship from Shadowhunters that has made the list. They have not slipped below #12 in the rankings and have landed the #1 spot the last two weeks in a row. Tumblr ranked them the 3rd Top Ship from January to June as well, which is the same spot they occupied for the Top Ships of 2016 overall.
For those of you still concerned that Shadowhunters could be cancelled in the next few years, despite its Season 3 renewal, here’s a bit of comfort. This level of engagement does not go unnoticed. It has a sizeable impact in how the show’s success is perceived by the network and the fact that we’re engaging this much says a lot. Keep doing what you’re doing, guys!
TOP 20 TV SHIPS(as voted by my followers) 16. Lily and Marshall (How I Met Your Mother) “Marshall, I love you because you’re funny, and you make me feel loved, and you make me feel safe. And for our anniversary, you gave me a sweatshirt that says "Lily and Marshall: Rockin’ It Since ‘96”. Kinda wish I was wearing it right now, because it smells like you. But the main reason I love you Marshall Eriksen, is… you make me happy. You make me happy all the time.“
I get asked a lot for tips on how to write ‘popular’ fics, and although im far from a ledge, I do consider my fics to get at least fairly decent stats so I will share with you some things I’ve used/noticed about fic popularity!
I hope this helps tell you something you may not have noticed before, and I hope your fics get ALL the reads and you become a STAR ;) Happy writing folks~
1 - Platform
There are many places you can post your fanfic and you choose whichever you want but in my experience different platform have different types of fics eg. wattpad = member x oc, tumblr = member x reader, ao3 = member x member. Also they have different reputations for the kind of fic you’re gonna find (wattpad is typically amateur). Your best bet is AO3 for the most respected fics
2 - Narrative
Personally, i click off a fic immediately if it’s in first person. The ‘trend’ is definitely third person narrator (that doesn’t disallow you to focus on a POV though bear in mind)
3 - Quality of Writing
I mean I know this isn’t exactly something you can control based on talent, but really, please please put actual thought into what you’re writing, or at least find a beta. I’ve seen many fics that are just unstructured, grammatically incorrect messes and that’s just not a good way to attract reads. I don’t want this to discourage anyone from writing though, not at all, just put in the effort and thought and practice and all will be well
4 - Length
This may seem irrelevant but really if you’re fic is 200 words long then no one gon’ waste their time reading like 1 sentence, it’s kinda pointless.
5 - Spoilers
Bare all. Spoil the hell out of that shit, we don’t care, just if there’s character death … tell us. There’s nothing worse than an insufficiently tagged fic wrecking you when you did not sign up to be wrecked. At the end of the day, with fanfics, people want to know exactly what they’re reading about their otp doing. Be blunt, satisfy those thirsty shippers.
6 - Tags
Generally, I’ll follow the simple BTS fandom, Yoongi/Jimin relationship, + extra members mentioned. This way it filters into the main tags people scour through for new fics. People will also sort through popular specific tags too, eg Fluff, Smut etc. A way to be included in these results is by using tags that the site provides in the drop box, this means they’ve already been used a fair amount of times so chances are people will look through them. And example would be as such: (simple, tell you exactly what you’re in for, includes popular trope tags)
7 - Synopsis
The art of a synopsis is very important I think, I often end up writing and rewriting them a million times. They represent the entire fics nature and style and context. Often with sites, they give you a certain amount of lines until it disappears into a read more type deal, so you want to be succinct and avoid more than one paragraph (or even more than one sentence.) You want to give adequate context, so I’d personally advise against using excerpts. And also key is a cliffhanger, rope them in before the damn fic’s even begun! Here are some examples (side note: they don’t all have to have an ellipses, I just love using them lmao).
8 - Title
Keep it short and sweet, like around 4/5 words max roughly. One word titles are minimalist and intriguing, but often a handful of words tend to stick in the brain more. Make it flow of the tongue, seem poetic and sophisticated: Hint, using song lyrics is a good way to do this.
9 - Fic Rec Blogs
You can always make a post on your own blog, but if you feel like you don’t have enough followers for that then just go on right ahead to a ficrec blog (or even a shipper blog) and drop them a link to your fic, oftentimes they’ll then rec it to their followers. You can do this on anon if you’re too shy.
10 - Time of Posting
This is a weird one, but I always, always post my fics around the same time in the day, just before I go to sleep. Then when I check it the next morning, it’s almost always nearing 1k hits already, so I think that primetime for uploading a fic is between 7pm-11pm (UK time, remember to convert!)