I stumbled across this video the other day in the New York Times. I wish I could embed it. I really liked watching it. It’s about two working-class brothers who made their fortunes by launching a leather business in Pakistan. It took them time to succeed because in a place with an extensive garmet industry, they had to identify a niche market.
You see where this is going yet?
They make bondage gear. The first thing they made was a straightjacket.