AMAZING PACKAGING INNOVATIONS (And Why They Are Important)
The Swedish design studio Tomorrow Machine is at the cutting edge of innovative packaging design. They understand that packaging should last no longer than the foods they contain. Here we share some of their innovations, and discuss WHY this type of innovation is of extreme importance.
We first discussed the idea, and the necessity of, shortening the life of packaging with the goal of having it last no longer than it is needed to hold the contents in our post on Jonathan Ford’s Dieline Summit presentation. It is worth repeating his core message here:
Waste is a problem that MUST be solved. More than 90% of packaging materials become waste almost immediately. This is unsustainable.
Look at the nearest garbage bin and recycling bin in your home or office. They are likely full of packaging that no longer serves any purpose, though the food or drinks they contained are long gone. This packaging either ends up in:
- Landfills where it may sit for centuries polluting the ground and water and giving off gasses to pollute the air.
- Garbage incinerators which greatly reduce the volume of garbage, but also produce extremely toxic chemicals, such as the carcinogen dioxin, which, even with the filters and scrubbers, ends up somewhere, either the air, or in the ash in the ground where it gets into ground water. And the toxic wastes in the filters and scrubbers must be put somewhere.
- Recycling centers are obviously the best of the three, however, packaging requires energy to produce and further energy to recycle, both of which increase carbon emissions.
The Point: This is a true example of innovative thinking. These are not the future, they exist now, and are waiting for courageous companies to finally listen to their customers and move forward. Changes of this type are necessary and will happen, writher your company is up-to-date with it or not.
For a glimpse of the near future, and three more fascinating packaging innovations and Q&A, see the post http://blog.butterflies-hurricanes.cz/amazing-packaging-innovations-(and-why-they-are-important)-/