The problem with capitalism – especially with its today’s prevailing form: neoliberalism – is that it appropriates progressive ideas such as cultural diversity, feminism, environmentalism etc and converts them into yet another commodity, thus making them saleable. This gives capitalism and the negative characteristics it implicates – eg huge wealth inequality, wage slavery, ecological destruction, racial prejudice etc – a positive and progressive appearance. Whereas capitalism in the former days was symbolized by cruel and insensible fat men with top hats, today many people identify capitalism with hip CEOs donating millions to charity. The problem is that essentially nothing has improved. On the contrary: there have never been more people living in unbearable conditions while some others possess unimaginable wealth than today. To show that to the people should be one of our most important priorities in our struggle against capitalism.