Because no artist ever has ever done a midnight drop with NO
warning?….Oh right yeah lets just remove Drag Me Down because it
doesn’t fit all the top notch Music management, PR and marketing execs
we have in this fandom!
You cannot compare Louis Tomlinson surprise dropping a single right now as a solo artist with One Direction’s release of Drag Me Down.
Louis on his own does not have the same name recognition as 1D. He doesn’t have the name recognition Harry, Zayn, or even Niall, have.
His public profile has been focused on his ‘personal life’ rather than on his music and him as an artist. So much of his press uses headlines referring to his stunts rather than his music. Even when he has articles about his music, it’s rare not to get stunt mentions, while the opposite is not true; articles about his stunts frequently do not even mention his music.
And he’s been largely MIA since the abrupt end of the minimal promotion there was for his debut single. And tell me it wasn’t minimal and uninspired and full of undermining ‘mistakes’ when comparing it to Niall or Liam’s?
Just Like You got a few articles upon release and two very dismissive ones about the music video from Billboard and BBC before disappearing.
KEY 103 LIVE got one or two articles, one referred to him as ‘Freddie’s dad’, the other from the radio station itself didn’t even get the songs he performed at their own event right but included a whole paragraph about the kid, and the headline was about his fatherhood.
Explain to me why his website hasn’t been upgraded since it was created, and hasn’t been updated since the release of Back To You; why he gets papped with his beard but not leaving or arriving at the studio; why he doesn’t interact with any artists or music platforms; why he doesn’t attend industry events or participate in schemes that raise his profile; why he hasn’t been a sit down guest in any TV talk show on his own?
As of last week Louis wasn’t on any mediabase request form for US radio except one in Alabama.
All this does not favor a surprise drop. And even if Miss You does well upon release, as did JLY—which was a surprise drop, actually—it’s all down to the fandom, and his team doesn’t do anything to spread that and use that.
How is it that Niall and Liam both follow patterns of raising their
profile and exposing themselves to new audiences and showcasing
themselves as artists in and out of social media in preparation to the
release of their albums? But not Louis?
Also Louis announced that his next single Miss You would be out in about two weeks in an interview and at the concert. It wasn’t spread afterwards, but it was still technically announced. And if it drops this Friday, the date has actually been up on the Genius website, as well, so it’s not really a surprise drop.
How can you seriously compare that to One Direction, “the biggest boy band in the world” at the height of their fame, with a huge, active, engaged fan base, dropping Drag Me Down without warning while they were in the middle of their last tour? (And it’s not like 1D had spectacular promo, either, by the way.)
Today wasn’t great diet wise… by which I mean on my way back from Manchester I ate junk food in the form of crisps and chocolate and breakfast sandwiches. However I also went to my first netball training session in over 2 months and it was great to be back with my team, plus I dragged my ass to the gym afterwards and put in a solid 35 mins on the xtrainer and then did my weights. Now bad considering when I got there even walking up the stairs was an effort 😂💪🏻