Paper-thin phones are the future?! 📱


Vine of the Week

A bold (and successful) attempt to fit 35 years of tech in 6 seconds. 

Created by the harvard innovation lab, posted by TNW

Introducing the (TNW) The Next Web Channel

The Next Web is a technology focused media company founded in 2006. It manages several initiatives focused on international technology news, business and culture.

Activate the The Next Web Channel to receive excerpts of the latest articles in real time. Retrieve the most recent TNW contents straight to you.

Boosting user engagement

“In-app messaging is an obvious brand-building tool for the ability to share a direct, personalized message.

First things first, your brand’s app needs to be on the user’s smartphone to be able to offer wonderful in-app messaging. Ensure the app adds value to the user’s experience with your brand and incentivize downloads.

A mobile messaging mix is then encouraged to involve both in-app notifications as well as push notifications (news flashes that pop-up on the home screen) and SMS messaging tactics and the older more tried-and-trusted push messaging. “

Read the full article here and learn how Airbnb, Etsy, Parkmobile, Starbucks, Spotify and Line boost user engagement