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This might honestly be be one of the most mind blowing and genius executions I have ever seen. Especially for advertising a news company, BBH does a phenomenal job demonstrating how the Guardian has an presence across various media outlets and delivered in such a way that captivates the audience into a story that is universally well-known. I was practically speechless after I saw this…. and caught myself wondering why couldnt I think of this myself?

This is pure genius.. and I hope you enjoy

Whoever came up with the idea for this advert, is a genius! Favourite advert ever!