thought-leadership

Maybe it doesn’t matter how much a person has given, maybe it matters how much it took for them to give it.
—  3am thoughts
youtube

Solid genre parody of TED talks.

“Let’s look at a picture of the planet for no reason.”

Trends Lab Weekly: Your Best Content Strategy is Thought Leadership

Trends Lab Weekly: Your Best Content Strategy is Thought Leadership

By Geoffrey Colon, Vice President, Social@Ogilvy / @djgeoffe / futuristlab.tumblr.com

So many people I have spoken to as of late complain about the term “thought leadership.” They are always asking, “what does it really mean and where does it get you?” B2B companies have known about this terminology for almost two decades and it has led to a lot of their content creation. In the B2B space, companies don’t make on-the-fly purchase decisions. You just can’t when you’re looking to overhaul your server systems at $4 million a pop. So you read up on what experts have to say on the subject. Maybe watch them give a speech or follow their Twitter feed to see what they are curating. These experts have been given names including influencers, champions, advocates, guru or even what I call myself, Subject Matter Expert or SME for short.

Why should your business be doing thought leadership? And who should do it? Well, to say it in short, everyone. Because thought leaders should be your entire organization. Not simply those at the top of the company. The best way for your company to transform is to crowdsource and collaborate as much as possible. Make everyone a part of the process in the new way of thinking about business. The other reason is thought leadership is your best content strategy. People want to feel like a company is larger than simply selling software or soda. They want to identify with it as a transformer of culture or the world at large. So here are five reasons on how to turn thought leadership into content. Have any ideas of your own? Feel free to join the conversation. After all, thought leadership means little if there isn’t a larger conversation around the subject.

1.     There is a lack of thought leadership in the world. Only 30% of companies use it now. That’s a small figure. And of those an even smaller percentage use social to amplify this thinking. So if you write it or video record it, amplify it on Facebook, Twitter, LinkedIn, SlideShare, etc. People enjoy this thinking and want to share it.

The largest return that a company can generate comes from not just displaying expertise but having superior services that help your clients. Thought leadership is that inroad to a potential or current client saying, “This is exactly what we want. Thinkers who can also act on that thinking and execute it for us into a meaningful solution.“ But they can’t get turned onto this thinking unless they actually see it. And where they see it is on your social channel.

People are drawn into thought leadership because it’s editorial made for sharing. Content comes in all sizes and shapes but if it’s a passive piece of content will it reverberate within your community? Thought leadership looks to get a rise out of people. If it doesn’t it’s not leadership. The reason being is thought leadership is innovative, ahead of the curve and sets a bold new path where no one has gone before. That meets resistance from systems that don’t want to bend to change. And with that resistance comes conversation around the topic. And from conversation, sharing. And from sharing, invitations extending to more people to discuss your POV on the issue, subject, category, product, initiative, etc.

Thought leadership comes in many shapes and sizes. Many think it’s still a boring white paper. But the best is now video sermons, Tweetchats, Q&As, infographics and more. The way you serve up your thought leadership is packaged as content. It’s not simply words on a paper.

You become the conversation piece. Thought leaders don’t simply publish then sit back and move onto the next piece of content creation. Nor do those who consume such content not have an opinion. Content should be engaging. Thought leadership has this built-in so it instigates people to react. It’s a modern day futbol match. There are always two sides. One side may react in many ways generating additional reactive content that keeps your brand or company as the focal centerpiece around the topic. And when people are talking about the topic that you generated within a social environment, you’re creating a level of engagement that equates to a possible advocate and an advocate that equates to a potential lead.

Geoffrey Colon is Vice President of Social@Ogilvy and editor of the Futurist Lab on Tumblr. He also tweets @djgeoffe

I love how Pidge kinda tries to get the essence of her friends with those garbage imitations. 

And when she does Keith, she’s all serious and all like “My name is Keith and I’m sooo emoo.. “ and then she makes trash!Keith turn to trash!Shiro and completely change haha

This is what Pidge’s strongest impression of Keith is, brooding and serious with everyone but Shiro.

And I’m so happy we’re not the only ones who are aware of the fact that Keith just changes a state of matter when interacting with Shiro. It’s a thing, and they all know it. (pretty impossible to miss honestly)

Makes me wonder what the other paladins and the Alteans interpret their relationship as.. I doubt anyone came to Shiro at some point and was like “Sooo.. What the hell did you do to Keith to make him like that??? How did you get him to listen to you all the time???” but I’m sure they all have their own ideas…

Are they like us? Just going crazy trying to figure out what the hell they are to eachother? Half of them are like “Cmoon they’re obviously family!” and the others are like “What NO WAY! Keith is just totally inlove with him! how can you not see that??

contraction of a faction.

submission to all the riches
sovereignty is a solemn piece to the puzzle of muzzles on dogs and bitches
all that glistens is obedience
the easiest way to control a populace is with popular ideals;
petting zoo
perpetual sleepwalkers—each offers solace with the promise of steps that are disorderly in the trench
any technique can become empty, and we continue our search from birth to fill that lonely abode
what hurts is a stone’s throw away from unknowingly holding method
a methamphetamine; believing without eyes, without mind
we doubt how lies are the stench since our sense of smell is without signs of a dense odor known as following
a stretch that never reached
better we realize these centuries are getting older than ancestors we censor with our opinionated slave tints
disgracing generations that fought because we bought what caught us into boat and home
self, with no control
row your throat into parroting what parodies carriers who don’t rely on fact—why’s that a wise trap? organized organs are donors for homeless
honing wars to give homage to the honors of giving your life as the price for prostituting a constitution
what constitutes how the truth is spoken if it’s not from you? is that not a soluble toxin? how possible is it to divide the boxed in?
if governed by another, how are we conscious?
what merits responses if we’re not responsible for our sovereign?
are we accountable if we count the fumes of someone else’s oxygen because the posit fits a doctrine gripped by accomplices to this conquering of confidence?
what’s positive about a sickness depicted as humanity that contradicts and conflicts with spirit?
if the continuity is only effective in repetitive can one live without, if round and round we go in selective servitude?
edited purgatory burns who choose a chosen frozen paradise
demiurge to cruel
where free will is a deep chill, spare the ice
how can one be certain to speak about others when the other is another form of your own perception? reflection works that way when judging
but in other news, we butter fools by spreading propaganda; a common cancer in this matrix
we act like we care
take 6

- ekow arthur ©2017

vimeo

Simon Sinek. Why Leaders Eat Last.

It’s a long video but it’s totally worth it. If you’re interested in leadership, or even just life in general. Its some great insight. Its 45 minutes, so you’ll want to set some time aside.  For added inspiration effect, play epic background music.

that’s the second motivational speech Dipper’s given on the fly in like a day. he’s a natural leader rallying everyone together to fight Bill. they’re all looking to him for guidance and direction in this fight. him, a 12 year old kid. they’re taking him seriously just like he’s always wanted i’m really crying

9

leader | [\ˈlē-dər\]
noun
1. one that leads or guides
2. one that directs a military force or unit; one that has commanding authority or influence

Re-watching some of earlier seasons of Supernatural, I am drawn back to recent discussions of Dean’s intelligence as being less likely to be recognized. I’ve always felt it was glaringly obvious, so much that I didn’t even realize it was a question until reading some stuff on tumblr. Anyway, it had me thinking a lot about the differences in the way the boys approach problems, and I’ve noticed something:

Sam is a researcher.  When he encounters a problem, he hits the books, combing through both ancient and modern texts. Looking at records and histories, theories and studies to find information, which he then can apply to formulate an explanation or find a solution.

Dean is a networker. When he encounters a problem, he recruits people. He searches through his list of contacts and gathers experts and researchers, lookouts and informants, hackers, able bodied fighters, whoever may be able to help. He then organizes and mobilizes them all to converge on the problem in order to defeat it.

Typically, when something goes wrong and the guys don’t have an immediate solution, Sam picks up a book. While Dean picks up a phone.

5

3 Ways to Prepare for a Financially Joyful Holiday Season 

by David Ning, personal finance blogger

Points at Your Fingertips: New Smartphone Feature, Use Points for Charges, Gives Eligible American Express® Card Members the Power to Use Membership Rewards® Points for Everyday Purchases

Click here to see how it works

Get the American Express mobile app

David Ning is an entrepreneur who built a business helping people achieve financial freedom through his website MoneyNing.com. And is a regular contributor to the American Express Tumblr community. 

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By: Taking Off

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Money talk

The role of money in our day-to-day lives has changed with far reaching impacts for both individuals and businesses.

A proliferation of new customer-centric services, business models and systems – enabled by new technologies – are changing the way we think about money and creating new forms of value.

How might these changes affect the role and character of brands in the financial sector and beyond?

We are conducting a series of global initiatives to understand what these changes mean. We’re inviting leaders from established financial institutions, disruptive start-ups, economists and other thought leaders  to build a shared picture of the Future of Money. 

Join us in San Francisco on 22 July, or in London on 18 September

If you can’t join us watch out for our report, which will share the findings from each region, creating a global picture of the shifts and opportunities that changes in money presents.