That fucking ‘’Wonder Woman sends a bad message because it tells kids They can expect more quality films from DC lol’’ post pisses me off.

Aside from the fact that it’s a stupid fucking joke just like almost every other snide joke about how DC is so terrible, it plays into something that really fucking annoys me.

I heard people on this website complaining about not having a Wonder Woman film for years. Years. I had to listen to shit about how They were the absolute worst and how Marvel was so much fucking better because They had a fucking talking Raccoon or because Kevin Feige said he might consider a Black Widow film or some shit, about how They were sexist and how if Marvel had Diana, she’d have two films by now (Yeah, how’d that one work out?)

Now DC/WB have made a Wonder Woman film. They made a film with a female lead, doing something that Marvel has failed to do. They made a film that everyone loves. They made a film that’s exactly what Tumblr said They wanted from a WW film. They made a film that critics can’t stop praising to the point where it has a higher RT rating than almost every MCU film and most other CBM’s. They did exactly what everyone on here was saying They needed to do in order to win people over and be seen as worthy and it STILL isn’t fucking good enough for this website.

You know what?

You motherfuckers don’t deserve this film, these characters or this universe.

Actually, I have a fairly good idea of exactly WHY tumblr ads suck so hard,

 and why they’re failing so badly at appealing to youth, and they never seem to be paying attention to the HEAPS OF CRITICISM, even when most all the notes on their sponsored posts are specifically telling them, in detail, why they suck. 

(sorry for the long post)

First of all, they are actually listening. 

My dad works in advertising and graphic design, he’s in this industry, and he certainly listens to me every single time I talk about the memes, the culture of the internet and today’s youth and all the hip things like that. He’s gotta. This is his job, his paycheck really depends on whether or not he knows exactly how to appeal to whatever target audience the company wants him to appeal to. He’s got to be hip on all the memes, internet slang, popular music and media, because if he doesn’t, he’s gonna get replaced by a younger guy fresh out of art school. So you bet your ass he’s gonna listen and pay attention and ask questions whenever his 19-year-old daughter’s talking about DWC, the new game that Blizzard just released, or Hillary Clinton’s pathetic attempts to get the youth vote. 

As you can imagine, everyone in marketing is trying their damned hardest to make sure their content appeals. By this point, they know exactly why content doesn’t appeal, because they’ve analyzed why things do and dont appeal from every possible angle. People literally go to school for this. They attend workshops. 

So if that’s the case, then wtf is happening? 

Why do we get shit like this

spammed all over our feeds? 

Well it’s a bunch of factors, and not all of it is the age of the people making this content. 

See, the internet and social media has actually brought a kind of mini-crisis upon the marketing industry. They have to constantly be appealing to kids these days, or they quickly become irrelevant, uncool. Every day, individual advertisers, and the industry as a whole, has to ask themselves what appeals to this generation, what can they offer that would appeal to the kids these days? 

They’ve got a crisis on their hands right now, because, to put it simply, we all hate advertisements. With a burning passion

And they’ve noticed this, they’ve noticed that internet youth as a whole will go to any possible lengths to avoid ads, that we’ll download extensions, avoid websites, even fucking pay money if it means we won’t have to deal with any goddamn ads, and then when we do see ads, we’ll relentlessly mock them on every possible flaw we can find. 

They had a whole decade to notice their audience’s overwhelmingly negative response to anything that’s trying to sell them shit. They are fully aware how annoying their very existence is to us. 

So right now, what they’re trying to do is make ads that don’t look like ads

The first thing they figured they should do, was that instead of doing banner ads and sidebar ads and video interruptions in your youtube and spotify, they should be doing sponsored posts: write up their ads in post form, put them up on a designated corporate account on a popular social media site, then pay the site to seed those posts on everyone’s feed. There you go. It’s an ad, but it doesn’t look like an ad. Maybe the internet people won’t be as annoyed now, because it’s just a post in their feed, it’s not disrupting their experience in any significant way like other ads do. 

Well, they tried that, and it didn’t work. It didn’t really matter that now it was all in accordance with the natural functions of the site, pretty much all of us could see that this, 

is a fucking ad. That’s a goddamn ad that’s being put on our feeds against our will. Nobody followed fucking Microsoft, why in fuck would we do that? there’s nothing but ads on that account, and who the fuck wants ads? 

So now they have to go back to the drawing board, and figure out another way to make these ads appealing, even though they’re ads and everyone hates ads. 

So the marketing guys noticed how a new meme causes everyone to suddenly gain interest in a new piece of media, and how quickly viral content will spread in general. How, say, all those Doritos and Mountain Dew in MLG montages are basically free advertising, or how the slew of viral videos featuring horse head masks caused the sale of those particular horse head masks to skyrocket, etc etc. 

In the memes, they found a possible solution to this near-impossible conundrum that the industry is trapped in.

Basically, the way to make your ads not look like ads, is to make them look like your average viral content. You have to turn your brand into a meme in order to appeal. 

It was actually probably Denny’s that figured out the formula first, and they’re probably still one of the most successful examples. 

Think about it. Did Denny’s even HAVE to sponsor their posts? Or did we just all willingly reblog them because they were so fuckin weird, and we couldn’t believe a corporation was doing this shit? 

But now here’s the problem, and this is why the ads are failing to appeal, even more than obvious reasons like “they’re all putting existing and outdated memes in their ads, and its really uncreative and out of touch”: 

The problem is there’s no direct interaction with the audience. 

You know how the Denny’s blog answers asks? That’s exactly the sort of thing that’s lacking from all these corporate blogs, that’s why they’re still really obvious adspewers, and thus, why they’re so damn annoying (other than all the piggybacking on outdated memes, ofc). 

Other than Denny’s, I’ve only seen two isolated situations where a corporate blog actually responded to feedback of any kind: 

  1. That one time that a visual novel app actually announced two lesbian love interests in response to someone demanding gay content.
  2. That one time Episode got self-aware and mentioned Tumblr in an ad

The first response garnered actual respect for the app, while Episode’s ad caused everyone to burst into mock panic (which was par for the course, given how their strategy seems to be “become infamous for our wild ads, and maybe someone will be curious to try out our app”). 

Given how most of us will accept ads in the form of “signal boosts” from fellow tumblr users, it’s basically a given that, as a whole, we respond much better once we’re assured there’s an actual genuine person behind the ad, who is sincerely trying to reach out to us. 

So you know, why the fuck do all these marketing blogs, Episode, Battlecamp, Funyuns, Game of War, etc. 

why do they



talk to us? 

It’s simple:  

they can’t actually talk to us. 

Corporations have rules, regulations. These advertisers running the marketing accounts aren’t CEOs, they’re not even managers, they’re most likely low-level workers in the midst of the marketing branch of the company, a branch that, for the most part, has to follow the rules of the company, and are under extreme pressure (from company lawyers and the PR department) not to do anything out-of-line. 

Actually responding to asks or reblogs are a huge risk, and the people who command the guys who run these blogs have a bajillion reasons why they don’t want some bloody grunt to go saying whatever the hell they want on the official corporation’s tumblr blog.They could say something off-color and cause a scandal, or they could ruin the company’s professional reputation just by acting like a human being. When they log into that blog, the low-level grunt is supposed to be representing the entire corporation, a body made up of hundreds or thousands of people. You’d better damn well make sure they’re saying the right thing.

Running the official Denny’s blog probably takes a very organized and deliberate effort, along with a hella lot of risk, all to make those weird posts, reply to asks, even to figure out the perfect blend of surrealism and mundanity, while at the same time ensuring their product actually looks appealing. it probably takes a whole team to run that blog, if we’ll be honest. There’s probably 10 mods, who all have to be in close contact with not only each other, but with the boss. The boss has to trust them to not fuck up. It probably took a lot of careful planning and communication in order to figure out a stable system for all that. 

Episode couldn’t make a response to tumblr that wasn’t formatted like one of their usual ads, and they only made their (pseudo) response after a string of increasingly weirder ads convinced them that such a daring move like mentioning tumblr wouldn’t be a total disaster (well, more like convinced them that “total disaster” is something that should actually be their marketing ploy from now on).

Kisses and Curses (the aforementioned paranormal romance app) obviously was planning the female love interests already, and saw in that single comment a good opportunity to officially announce them. They also are most likely a smaller company, probably a single team that’s doing double duty on both content creation and marketing, giving them much less red tape if they wanted to answer a question like “but do the lesbians die,” or model future content after the desires of their target audience. They have a lot more freedom to be human, is what I’m trying to say. 

And while it’s fully possible that something can reach viral status and be beloved as a brand without having to respond directly to their audience, it’s pretty impossible to intentionally pull that sort of thing off, especially when you’re advertising a product or service. That kind of viral fame depends on being unexpected and unexplained, an enigma, really, and as a result, any strategy you find that actually works will only ever work the first time. The second person who tries the same thing will be labeled an obvious copycat.

TL;DR: the field of advertising is struggling to figure out how to adapt to an audience that hates the very existence of ads, and their only strategy is to make their ads less and less ad-like, and make their marketing accounts more like actual users and content creators. 

However, due to the structure and size of the companies themselves, they can’t actually do that. Fully committing to their emulation of content creators would mean they’d have to let the employees who run these blogs freely respond to their audience, and actively communicate with them. That’s a risk that no company is fully willing to take, and thus, all these advertisers are forced to make shitty content bandwagoning off the latest trends, and cross their fingers that someone finds the mess appealing on an ironic level. 

Everyone’s pretty much stuck between a rock and a hard place, and the only way out of the shitty ads is to literally redefine the whole concept of marketing, because we just flat-out hate all ads nowadays, no matter what they are or how they come to us.  

My Crockpot is My Cauldron Contest!

Hey, Witches of Tumblr!

Are you a spiritually active and eager to share? Do you use magic in mundane and minor ways, all day? Is your personal life underlined by your craft?

Also, do you enjoy writing? For funsies? (yes, this is important, so hang on)

@growing-yet-into-magic and @witchofthebrew have a plan. It’s a good plan (in my opinion, but hey, I’m the author here) to strengthen the sense of community and perhaps shed a little light on what exactly the witches of tumblr do on a day to day basis.

Are you a kitchen witch with a pen and a few spare hours? Spot us a page or two on what your craft looks like! Are you a mathematical whiz when it comes to crystal grids and don’t shy away from writing? Offer up a piece of your time in the form of a short essay about what you do in your daily life! Are you a student witch operating out of your dormitory, or a tarot reader whose day job is cashiering? You might have a little less time than the others, but we’d be honored if you’d shoot us a page of your life and your practice!

To be fair, we’re not looking for instructional pieces about how you carry out your daily craft. That’s what real blogging is for. Which you probably do. Because we’re on tumblr. We’re looking for stories about your life, your craft, and how the two mingle in real time. Humor is appreciated, by the way, but not necessary. Overall, the expectation is for lighthearted pieces about year-round witches.

The ultimate goal here is to compile seven or eight pieces of writing a PDF, free of charge, to be widely available on tumblr. That means that submission of your entry requires that you agree to have your work distributed freely on the site with no financial compensation. You must also be okay with having your work edited without explicit consent on the author’s part for comprehensibility and the like. You are not getting paid for your entry nor if your piece is selected to be officially published. The blogs running this project are not getting paid. I, typing this page on a word doc alone in my room at 10:49 at night in my pajamas, am also not getting paid. No one involved will be paid. We’re doing this to build community, people. If you want to stretch your writing muscles on a page or so of your personal interests, then enter by all means, but if you’re looking for something professionally produced for profit by people who know what they’re doing, then you came to the wrong witches.

If you still are interested in entering your writing, we are looking for:

  1. Short stories/entries (from one to three pages, please),
  2. Stories that feature your practice or worship, with minimal instructional time
  3. Nothing racist please. Please. Please no. If you’re using slurs or culturally appropriative practices or the like and we catch it, we are SO less likely to pick you to be included
  4. A fun, lighthearted piece that’s entertaining or particularly intriguing
  5. No excessive or explicit violence please. If it’s a part of your craft, it’s fine to mention it, but nothing in graphic, lurid detail please.
  6. Likewise, please no graphic, explicit sexual scenes. Mentioning nudity is fine, as is mentioning sexual practices, but please no thing in great detail. 
  7. Ideally, submitted in a google doc or Microsoft word document 

Submissions are open from May 31, 2017 to July 15, 2017, and can be sent to in either of the suggested formats. If you choose another format, I will cry and try to make it work, but I may not succeed and then you can’t be selected. :(

We really hope that y’all are interested and want to support this project! With lots of luck and some heavy lifting, hopefully we’ll have something to show for it in My Crockpot Is My Cauldron (And Other Reasons I Am Not a Witch to Be Messed With)


P.S. ALSO if you’re a witch and an artist and willing to donate your time to this project we’d love if someone would be willing to create a title page for the project (or be willing to allow us a witchy backdrop to which we can lay text over) but honestly we can scrounge something up if no one’s not feeling charitable :)

here’s the thing about villain fandom: there’s nothing wrong with liking villains!! there’s nothing wrong with appreciating a complex, well-written, evil (or even just morally grey) character!!! no one is saying that you aren’t allowed to like villains, whether you like them because you think they’re interesting, or because you’re intrigued by their backstory, or just because you think they look cool! there’s nothing wrong with the villain of the series being your favorite character!!

when things become problematic is when you start making excuses for that villain’s actions, or even going so far as to say “I don’t think this character did anything wrong.” 

I’m gonna use kylo ren as an example, because he’s one of my favorite villains and because he’s a character most people are familiar with. I love kylo ren!! I like his aesthetic, I love how he and rey serve as foils for each other, I love the way that the filmmakers showed him being torn between his family and his thirst for power, before eventually choosing power (obviously). but, as much as I love the character, I still recognize that he’s a really, really bad person. like, part-of-the-leadership-of-an-order-of-literal-space-nazis bad, literally-aided-in-a-mass-genocide bad, murdered-an-entire-temple-full-of-children bad. he’s evil, and just because I like the character doesn’t mean I’m going to make excuses for him or try to pretend he isn’t a monster. because he is. 

and yet, I see a lot of star wars fans on tumblr doing exactly that. there’s a whole sub-fandom of people who identify as “first order sympathizers.” (again, the first order are LITERALLY NAZIS.) I see so many people, especially young, female fans, trying to explain away kylo’s villainy or rewrite canon to make him out as some kind of victim, even though that goes against everything we’ve seen so far in the movies. 

I think a big reason for that is because these fans are afraid that if they openly admit to liking a villain, people will think that they agree with that villain’s ideals or think that their actions were justified. and, ironically, in trying to prevent people from thinking that they sympathize with an “evil” character, they end up doing exactly that – making excuses and trying to justify the atrocious things the character has done, rather than just taking a step back and saying, “okay, I know this guy is evil, but I still like the character.” 

so I’m going to say it again: there’s nothing wrong with liking villains!!! these characters are works of fiction, and fiction is not real life. you can be a good person and like villains. I promise it doesn’t make you “problematic” or “bad” or whatever, as long as you’re able to admit to yourself that, even though you like this character, they are evil and have done evil things. you’re still allowed to enjoy them! 

  • SCP Tumblr fandom/mainsite coldposters: all the skips hang out in the site cafeteria together and are all buddies!! the coolest skips who are also people get to wander around the site freely because they're cool like that and because they're people. sometimes the foundation loves the skips so much that they let them be agents too because it's fun to have an anomalous buddy on your side right!! the foundation is nice people so they let the D-classes get promoted to staff when they don't fuck up for a month or if they get too sad because they're D-class and that's a depressing job. the foundation is full of tender loving souls who just want to be at peace with everyone and everyone lives in one big happy site where all the sapient skips conveniently live on the literal same hallway together!! so close! everyone is love and happiness and good and pure smol souls. the foundation and the goc are getting married next week and im going to the wedding
  • me: uuuuummmmmmmm that doesn't really sound canonically-
  • Canon-conforming SCP Wiki User(TM) who's Been Around a While(R), interjecting: That's highly illogical. No one lets SCP objects wander around the site; that defeats the entire point of containment. The Foundation is a harsh organization with literally no respect for human rights whatsoever and it is impossible for even one single Foundation employee to be anything other than a heartless slab of gray concrete shaped vaguely like a human being. One time a Foundation agent tried to process an emotional thought and literally just imploded. Human SCP objects have 0.00 human rights left and are likely incapable of conscious thought whatsoever due to the way they're treated. All they do is sit in a box with no books, television, computers, or games (that'd be unclinical) and hate themselves. The Foundation regularly tortures D-classes just for the hell of it because they're cold, heartless assholes. Human skips are subjected to unethical testing procedures literally 749867598 hours a day and absolutely no one cares because feelings don't exist. The world has already ended four times over and SCP-2000 rebooted it. Every time the world reboots the color drains from it and soon everything on Earth will be gray like the Foundation's morals. There is no hope. Put this through the draft forums next time
  • me: look, can we just,
Alright Antis, it's time to learn a thing:

A 17 year old and a 25 year old. This is what I am prepared to explain to all of you.

I don’t know if any of you have ever interacted with others who have actually experienced these types of relationships, but it’s not exactly uncommon. My uncle is 10 years older than my aunt and they met when she was 17-18. They now have 4 kids, 2 in law school, and own a restaurant.

My therapist friend met her current lawyer husband when she was 16-17 and he was about 6-7 years older. They have a dog now and are living quite happily.

A bunch of my family members (my family is quite large, so it’s hard to remember how I’m related to some) married young or dated young and married someone older or dated someone older. Some did, some didn’t. It all depended on what kind of person they met.

Now that we have some background, let’s get into the real discourse-

You can’t demonize every relationship between a person in their late teens and someone older because not every relationship involving them is toxic and unhealthy.

It’s the same with normal relationships. Many are abusive, but that doesn’t mean every one of them is. And you legitimately have no right to tear people apart from being in or liking this kind of relationship.

BUT-relationships between someone of, say, 14 and 25. Personally, as someone who is still a teenager, but certainly not that young-if i was still 14 and got into something with a 25 year old? I don’t think it would be abusive or unhealthy so much as I would be scared out of my wits because how the hell do you act in a relationship around someone of that age.

And, honestly? Unless said person is unhealthy mentally or something of the like, I can’t really see a person in their 20’s wanting anything to do with a 14 year old. However, platonically? Friendship wise? Yeah, I mean, I was and still am friends with much older people and am comfortable with them because I am mature enough to deal with it, and we like each other’s company. In the end though, a 14 year old and someone way older is just really unrealistic.

But, for me, it’s got nothing to do with morals or anything because adding morality into every little thing of your daily life tends to give one an existential crisis, if I find someone older than me who I genuinely think I may like and who seems genuine themselves, heck yeah I’ll go for it, but I am an overly cautious person who isn’t pressured easily, so it works for me.

It DOESNT work for others, and that’s okay. Stay away from older people who you’re not comfortable with. Stay away from that creepy old person hitting on you. Do not feel pressured into anything. Have your own opinions and thoughts and actions, and do what’s best for YOUR health and YOUR safety and YOUR happiness. Not anybody else’s.

But back to the fandom discourse, you can’t demonize everyone all the time because they don’t fit your standards to a T. You can most likely call out relationships between someone under 16 and someone way older because I’m not entirely sure a relationship of that age range is based on anything other than sex-mostly because I’ve never seen a healthy one.

Still, no matter what your stance on the matter, I really wouldn’t recommend getting into it with anyone on this site-actually, I wouldn’t recommend being on Tumblr in general, especially for anyone under 16 because Tumblr isn’t exactly a safe space-because in the end people live their lives. 17 year olds date older people and abusive relationships happen regardless of age or gender and yet y'all are arguing on a website about ships. The world still spins, and I still have 500 emails to send and respond to but procrastination.


Hi everyone! So in light of recent negativity and the fact it has been getting me down, I wanted to try my hand at doing a positivity blog. So here are the submission rules:

1) please type a positive message exactly how you would like it posted. Keep it short and sweet so it can be legible.

2) please provide the Tumblr handle exactly so I can tag the recipient properly.

3) you will remain anonymous so don’t be shy to submit a message to your favorite bloggers.

That’s it! I do hope to bring love back to the fandom. These rules will be subject to change as I see fit (but honestly how hard can this be).


Mod @eternallydaydreaming2015

anonymous asked:

WHY DO ANTIS come up with a mediocre argument why xxx ship is bad, but when you bring down that argument with literal facts, they either come up with a 'creative' way to tell me to fuck off or just use their oppression card? Speaking from experience...

Hah, yeah, this happens to me a lot too - after a bit of back & forth, I get blocked or otherwise.

The core issue is that antis have already decided the following:

  • they’re right
  • their feelings* are the most important truth 
  • anyone who disagrees with them is wrong about everything
  • facts that don’t line up with their feelings must be lies

And from these principles extends all their behavior.

They’re right: antis are right because they have to be right. being wrong is impossible for them, because to be an anti is to be right.

this sounds sarcastic, but it’s not. antis operate on black and white principles: if someone is right, they are 100% right: if they are wrong even once, they are 100% wrong for the rest of eternity, and about literally everything. Therefore, to be an anti, one must always be right, or they doom themselves to being forever wrong.

This absolute rightness is maintained by considering their own feelings to be more important than the feelings or thoughts of anyone else.

their feelings are the most important truth: like being a shipper for a particular ship, being an anti-shipper of a particular ship is a personal opinion reached by a combination of feelings, experiences, and the individual’s read on canon. Antis who insist that nobody is allowed to ship something they don’t like have decided that their personal feelings about that ship has the same value as a universal truth. Because they dislike a ship, that ship is objectively bad.  And if you’re looking for reasons for something to be objectively bad you can usually find them, because most things aren’t absolutely flawless.

In general I don’t think this is a conscious process; it looks more like ‘I don’t really like this ship. There must be a reason I don’t like this ship.’ From this feeling of dislike flows all other reasoning.

anyone who disagrees with them is wrong about everything: the way black and white morality works is: if you do one thing wrong once, you are forever tarnished and all your future actions will be tarnished by your error. You must never make a mistake to remain wholesome and good.

Antis consider themselves to be good, so they must never make a mistake. by the same principle, anyone who doesn’t agree with them (in particular on shipping) has done something bad, so their words can never hold value again.

This kind of thinking allows antis to dismiss anything their opponents say as lies, nonsense, or even malicious attempts to hurt them.

Facts that don’t line up with their feelings must be lies: their feelings are always correct because antis don’t make mistakes. So if a fact doesn’t line up with their understanding of the world, it must be false, no matter how well-sourced or solidly backed the fact itself may be.**

All facts presented to them are checked against their personal experiences and feelings, and if the fact is found to not match, it is discarded.

They also consider the source. If the person presenting the information is someone they consider to be ‘bad’ - such as a person who ships things they don’t approve of - then the information itself is worthless.

This is why antis use their own feelings as a trump card in an argument, then flounce: you may present them with good information, and if they don’t like what you’ve said they trump it with ‘well it doesn’t match what I think/you are problematic, so you’re still wrong.’

You thought you were having a debate about reality, but actually you were debating with their feelings. Understandably, they can’t help taking it quite personally.

Everything I’ve described above are things everyone does to some degree. Antishippers just tend to take it to the extreme more than others. 

*You specifically mentioned ‘us[ing] their oppression card’, not their feelings, but the ‘oppression card’ is how tumblr specifically determines how important your feelings are. If you are white, straight, and cis, your feelings don’t matter at all; if you experience oppression on a given axis, your feelings increase in value. (Everywhere except tumblr this scale is exactly reversed. Also tumblr pays lip service to this treatment but it doesn’t mean oppressed people actually get better treatment or increased consideration on tumblr.) 

**sometimes ‘facts’ aren’t as true as we think because the source that processed the raw data to get to the fact was biased. Assuming that all facts are actually biased lies is how you get to ‘the most important thing is how I feel b/c it’s the only thing I can rely on to be trustworthy’ thinking.