This may sound sarcastic, but it is not intended to be... Who/what is Pantone and why does anyone care what color they pick?
uuuuuuuuuuum….. that’s a really good question, actually.
Looking at what comes up on Google, they’re a company that’s like…. the expert on color? They advise the printing industry and any other industry that uses design and color on exactly which colors to use to get the desired effect.
I enjoy the color of the year madness because it’s just fun to see what comes up.