this was an interesting time

infinitelystrangemachinex  asked:

(promptathon) What would have happened if Obi had actually succeeded in taking Shirayuki's hand That One Time.

Fate is a funny little thing isn’t it?

At time it’s a comfort, a knowing; a certainty you wrap around yourself like a blanket. I am meant for more, you say, because you know, you know in some deep place inside you that there is a greatness you can achieve. A greatness you will achieve. All you have to do is walk on this path, never wander, and you will never know worry greater than the depths of your own self-doubt.

(And sometimes that comfort is cold. You lay on a dirt floor, battered and broken, and you say, oh, this cannot be my end, for what is waiting for me is so much worse than this)

At times it is a cage, it is the kudzu. It grows and it grows, vines twisting up your ankles, rooting you to the spot. You do not pull away – it is too much effort to fight against your nature – but the longer you stay the closer it holds you, reaching up, up, until it wraps around your neck and chokes you, until it twines into your mouth, into your lungs, and there is no more breath to scream.

(But sometimes you need to be held still, don’t you? Drop a coin before you cross the street, narrowly miss being trampled underfoot by a carriage. You look onto the cobbles and see a bird crushed under the wheel. That could have been you, baby girl, that could have been you)

And sometimes it is a thread. A red thread, let’s say. A thing that binds. A thing that holds. It does not strangle, it just tangles, becomes complicated at parts and easy at others. A thing you can ignore until it tugs on you saying, this way.

(But that’s the thing is it not? Thread is so fragile; all it takes is a hard tug, all it takes is a blade’s edge, all it takes is a thrown shoe and

it

just

s n a p s)

Keep reading

Well it looks like I’m finally gonna be getting into rebirth! Anyone have any good reading recommendations? I’m mostly looking for superman/bat family stuff but I’m open to suggestions! So what else is good?

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top 10 favorite events or periods in history (in no particular order)

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You are not to be underestimated, Claire.
Hell, I’m still getting used to bringing the hurt instead of fixing it.
Well, for what it’s worth  I’ve never had a student progress as fast as you have.
Guess I got tired of people doing things for me all the time.
Tell me about it.

i want to make a list of movies/books/etc where a major plot point is “mom helps daughter kill a man who hurt her, or at the very least helps her hide the body” but in general that is never what the actual plot is about, so it’s huge spoilers, which is ACTUALLY KINDA WEIRD now that i am thinking about it. with dad movies it’s the whole plot of the things, SOMEONE HURT HIS DAUGHTER AND NOW THEY’RE GONNA PAY

but i read a book once that was entirely about a girl going back to her hometown after twenty years and trying to reconcile with her mother after The Incident. then they finally reveal 80% of the way through the book that The Incident was that protag thought she’d killed her date rapist and had been scared to come back because she’d somehow made it twenty years without consequences, but actually she’d only seriously injured her date rapist. protag’s mom had found the guy while looking for her wayward daughter, realized what happened, and ran him over with her truck and buried the body under her garden. she never said anything because of Mom Code.

there was no indication at any point prior to this that this was a book about a murder. it was a heartwarming coming-of-age story about a woman entering her middle years learning to better understand her mother. that just happened to include covering up a murder. protag thought her mom was just an obsessive gardener.

How Sony deals with fandoms

I’ve been to an international in-house PR summit hosted by one of my clients this week and nearly fell off my chair when one of the guest speakers was a VERY important person from Sony Music Entertainment. Let’s call him John. I won’t disclose his function and real name because I don’t want to reveal where I was, but based on his title he definitely knows what he‘s saying and has a lot of industry experience.

His speech was mainly  about how to engage with a variety of different target audiences. Of bloody course one of the first slides he showed was a picture of 1D engaging with fans which was supposed to drive the point home that there are some audiences who are more passionate about a brand than others.He mentioned then that he’s worked with 1D on their albums which drove me into a bit of a freeze.

Because I’m embarrassing, I recorded parts of his speech on my phone and wrote the most important things down to share some interesting insights he gave about how Sony manages their artists’ target audiences, crafts their artists’ social media actions and deals with the fact that at the end of the day they always need to get people to buy music.

 

HOW DOES SONY UNDERSTAND AND MONITOR AUDIENCES (like fandoms for instance)?

According to John, they have their very own data-driven digital tool that helps them identify and manage different target groups for an artist (it’s not perfected yet but has been rolled out a lot of countries, I think he said 50?) and see where there might be connections to other artists, who the influencers are, what the specific target groups are or will be interested in and to identify collaboration opportunities.

Target groups are being split into four categories: Fanatics, enthusiasts, casuals, indifferents. These segments are being broken down into even smaller groups defined by age, genre preference, gender and country. They found that the older you get, the less likely you’ll be a fanatic or enthusiast.

How does Sony find this stuff out? Well, they survey polled music audiences of every age in a way that covers either nationally representatives or represent one of the major top tier cities. People shared their music preferences, consumption habits, lifestyle, media habits etc. Sony gathered all that information, analysed the insights and created their own audience understanding tool.

According to John, that way everyone at Sony has access to an interactive map of the world of Sony that looks into segmentations and audiences for every artist while being searchable in a number of different ways. The tool is pulling from real data, but they are also adding to that „with things like analytics of platforms like Spotify where we are able to gather lots of informations about user behaviours and reference that against things that we do“.

 

HOW SONY STRATEGICALLY SHAPES PR STORIES

John gave the example of Snoop Doggy Dog who had launched a new album (song? Idk) around that time: „There was a week-long debate in parliament around the legalization of Marihuana, so we just jumped on this conversation and did lots of social marketing around Snoop with his rolling papers and his spliffs… so maybe that’s bad taste, I’ll allow you to judge that for yourselves. The point is though that you are also marketing into a wider cultural context. [You need] an understanding how that works and where you can have a conversation that is seamless and not fake, genuineness is quite important.

“The way you can get people to connect is: You’ve got a lot of stuff that you want to say. Start under the assumption that people actually don’t give a shit about 95 percent of it. And then see which are the bits that might overlap. This is where the understanding of the audience really comes into its own. It forces us to think before we jump to execution. The quest for relevance is vitally important.”

Why are people to connect with a brand/band though? John thinks this is one of the most underused questions when planning an approach. Why is it that they do specific things? He gave an example: „We would normally take a record to radio because we always believe that radio is the thing that breaks the record. But if my core audience, my phase one audience – the people that are gonna give that band its first lift – are on Spotify, what am I doing on radio??“


ENGAGEMENT AROUND ARTIST IS KEY

„The thing is that you don’t start with a conversation around a product. The consumption of the product is the end point of a journey where you built an engagement and a fan. So again, for us that means that when we sit down and do our plan around our next Robbie Williams album, we start with „How are we gonna maximize the engagement around Robbie Williams“? because that will then sell us albums. Not „Okay, we’ll be releasing in a week in November, eight weeks out we need to be here, here and here“. So we’re not doing product launches anymore unless [it is suitable for the target demographic]. We have to built a tension and an engagement around an artist.“

 

ABOUT THEIR ARTISTS‘ SOCIAL MEDIA CHANNELS

„We run most of our artists social media channels or at least their official  pages, so we are involved in all of those conversations.“


Shocking, I know.

Based on the situation we face in this fandom,with this band, feel free to draw your own conclusions about what this information means.

HERE ARE MY KEY TAKEAWAYS:

1.       It’s not news at all, but the existence of their own audience understandig tool confirms it: the 1D fandom is being monitored, segmented and analyzed. Sony’s strategies are tightly tied to that fact. Collaborations or artist interactions such as Louis/James Arthur or One Direction/ Little Mix are most likely the result of a data-driven analysis of whose fan groups are similar and whose are likely to be open towards that particular other artist too.

2.       Again no news, but the example of Snoop Doggy Dog shows that there are strategies behind even the most random photos. Often placements of specific pictures or stories serve a wider purpose. Hello pap walks, hello b**ygate, hello Louis Twitter, hello Liam visibly being linked to L.A.‘s cool singer/songwriter crowd before his first album drop.  

3.       The decision to not promote Louis‘ song could very well have been a logical outcome of the team asking themselves the question „Why?“: Why should we promote his song with huge effort when we KNOW his own fans are going to do it passionately, especially if they think  we don’t give a shit? Why not playing that game in order to make them promo it the hardest way they can?“ Why indeed??

4.       One Direction is a huge deal for Sony. John was talking about a lot of bands during his speech but whenever he was talking about major acts, he always listed One Direction amongst them (along with gems like Beyonce, David Bowie, Adele). He name-dropped them at least 5 -6 times in a 60 minute speech. He really didn’t have to because the audience was in no way whatsoever a target audience. So yes, they clearly have been and are a very huge deal for them.

5.       The part about social media? Well :))))))

I finally made some cacti stuff and it was fun : D

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Tensions running high in the 12x14 sneak peek