I enjoy reading the comments for BTY & JLY MVs to see people's reactions to his music & MVs & they are almost all positive comments (95%+). You can tell the Louie/1D fans, but it's also great to see the new fans liking his voice, his lyrics, his look, how catchy & chilled his sound is, how they relate to the message, how they're not pop music fans but really like this, etc. Whatever image his horrid team are pushing, I think Louis & his music & his style now are gaining news fans incl more men.
Some comments on Back to You:
And Just Like You:
A lot of love for Louis, as you said, including men, new fans. It’s good to see.