I know it’s kind of a low res photo, but I got my newest issue of BBC Shop’s mag today and this was in there. It’s backwards! As far as I can remember (and I’ve been getting this a couple years now) they haven’t flipped a promo photo. Like, sure, maybe it was a design choice, but if it was, it was really weird design choice.
Oh! This is interesting! Is this the American or Canadian one (since I know those are the only two shops still in operation)? I ask because I get them too and I haven’t received mine yet!
Yeah, why would they flip the image in the magazine? I mean… from a graphic design standpoint, one of the things you never should do is flip and image with people in it, especially one like this where the viewer CAN TELL IT WAS FLIPPED. I’m looking at the pic and I see NO logical reason it should have been flipped unless they have an intern who doesn’t know better (I will concede this is highly probable. We were all interns once and we all only learned these things on-the-job). By “logical” I mean that the image isn’t “heavier” on one side or another and because of the nature of the image you’re always drawn to Sherlock and John. And because of THAT it only makes it more obvious that something seems off with the image even for even the general audience because… John and Sherlock are in the wrong places.
Listen, I have a healthy dose of skepticism and I know that this could EASILY be a graphic design faux-pas, but there’s also that niggling possibility: is this the BBC America / Canada telling us this is a mirror series? How much to they know? Did the designer receive the instructions from H/O and said “but you’re not supposed to flip the image!” to which H/O says “Do it, anyway”. At which point the designer rolls their eyes and says, “ooookkkaaayyy”. Because magazines like this have to go through corporate for approval to publish. So it could be these were directions from home office, and they just DID IT because you gotta appease the crazy higher ups.
So yeah, REGARDLESS of intern or not, this was a DELIBERATE move, mirroring the image to promote S4. Now there’s also the possibility that the higher up didn’t even notice, and the designer themselves are on Team Fucky™ and tried to see if they could get away with it without BBC noticing. Clearly they did.
ALWAYS the possibility of a mistake, but this is a pretty noticeable one to make. And you are right, in the 3 years I have also been receiving my copy, they have never mirrored the images. NEVER.
EDIT: People are pointing out to me that they are trying to keep Sherlock above his own name. Which, is a valid point, BUT I HAVE seen the design before where the prices are first and the show description is on the right hand side so… this actually could be a moot point. Especially on a “right hand” page. Putting the name on the right would actually not be odd on a right hand page. In newspaper / magazine design we used to do the “reverse pyramid” design, so that it’s “heavier” on the outside so that it draws the reader’s eye.