“Hello Kitty Theme Park” 2011
Sanrio’s delightfully adorable feline friend, Hello Kitty, is an international kawaii icon who has been part of their character lineup since 1974. She is a multi-billion dollar brand, so, a theme park presence was a no-brainer. In addition to appearing at both Japan’s Sanrio Puroland and Sanrio Harmonyland, Hello Kitty now has her very own theme park in China. Shown here is a concept for the entrance plaza done by The Hettema Group. Although never built as such, the colorful art captures the fun, lovable style that has made Hello Kitty the cutest cat in town.
Art ©️ The Hettema Group