theincrediblepicturemachine

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Florian Groehn shoots furniture design legens work.

Designer and style-leader of the Australian furniture industry for over 40 years, Tony Parker was always at the forefront with unquestionable integrity, and the highest of reputations in design, manufacturing and retail.

WORKSHOPPED is excited to announce an exclusive relationship with Covemore Designs to re-introduce selected pieces from the mid-century range designed by Tony Parker. Covemore Designs began in the mid-nineties, and today works with Tony Parker and employs several other skilled tradespeople originally from the Parker furniture era.

The Tony Parker story. From a humble pre WWII background, craftsman Alf Dagger and energetic salesman and businessman Jack Parker formed Dagger & Parker in 1935 - filling government tenders for ammunition boxes, school desks and hospital furniture. After the war Dagger & Parker made short batches of quality furniture for Grace Bros, Sydney.

It was in 1948 that Tony Parker, Jack’s eldest son, joined the company and after completing his Industrial Design course, spent time in London honing his designs skills by designing contemporary furniture for the department store John Lewis. On returning to Sydney, Tony set out to expand the operation by developing the “Mid-Century” furniture range. By this time the company had evolved to become JW Parker (Furniture) Pty Ltd. Tony explained: “Our designs were for today and tomorrow, and our ethos was-‘it starts with our finish”.