In celebration of the 30th anniversary of New Balance’s Flimby Factory, they’ve cooked up a “Farmer’s Market” pack to mark the occasion. Inspired by the farmer’s market in Cumbria, the M577 has been reworked and boasts two different colors – each utilizing leather, English waxed cotton canvas and custom labeling. 

In store now, coming soon online at

Phone orders on 0113 2422 994


We are really pleased to announce the upcoming launch of the Norse Projects x Hip Store release, available from the 16th November. Highlighting a simple duo of garments, Norse Projects and The Hip Store have put forward a clear-cut vision steeped in Nordic antiquity. Utilising Runish typography in combination with a lithographic depiction of a Viking boat touching shore, a modest white T-Shirt completes part of the release. Comprising the other half is a 5-Panel Cap constructed using lightweight chambray, triple-needle stitch and an interior print referencing an ancient Viking attack route.

The official launch takes place in-store at Hip Store in Leeds on Thursday 15 November and will be available online from the 16th from the following retailers:

You can register your interest in the products by emailing us at with your contact details and size required. Availability is highly limited.

Norse had to say about the collection

The latest collective launch from Norse Projects has come alongside storied Leeds-based independent boutique The Hip Store. To coincide with The Hip Store’s 25th anniversary, a shared thematic narrative pays tribute to Viking raids in England ca. 800 AD. Encompassing two collaborative pieces for this season, the project blends contemporary fits and styles with Nordic-inspired imagery.

Expanding on additional artistic collaborations for The Hip Store’s anniversary, a T-Shirt and 5-Panel Cap have been chosen, rounding out a clean yet thoughtful capsule collection.

The Hip Store staff picks 3.

Red Wing Beckman boots, 1967 505 jeans by Levi’s Vintage Clothing, denim button down shirt by Our Legacy, striped pocket l/s tee by YMC & wool fishing jacket by Barbour x Tokihito.

Photographed and styled by Liam from The Hip Store.

All available from


The Hip Store Fall / Winter 2012 Lookbook.

01. Norse Projects Birk Sailor Jacket, Top Beanie & Hugi Scarf.

02. Norse Projects Anton Corduroy Shirt, Fred Perry Laurel Wreath Tab Collar Micro Gingham Shirt & Harris Tweed Plectrum by Ben Sherman Cap.

03. Our Legacy Archive 3 Button Wool Blazer, Oliver Spencer Mountain Shirt & YMC Navajo Scarf.

04. Oliver Spencer Portland Jacket, Post O'alls 10oz Cone Denim Jacket & Post O'alls Vintage Flower Shirt.

05. Engineered Garments Shawl Collar Shirt Jacket, Cro’ Jack x The Hip Store Vest & Post O'alls Vintage Flower Shirt.

06. YMC x The Hip Store Wool Sweater, Norse Projects Roar Printed Shirt & Norse Projects Top Beanie.

07. Engineered Garments Over Wool Parka.

08. Woolrich Arctic Parka & Norse Projects Hugi Scarf.

09. Levi’s Vintage Clothing Type 2 Rigid Jacket, Our Legacy Jumbo Polka Dot Shirt & Cro’ Jack x The Hip Store Uffa Blazer.

10. Plectrum by Ben Sherman Leather Bomber Jacket & Norse Projects Kaupang Knit.


Red Wing Lineman boots.

From the Red Wing archives, this season we see the re-release of the Lineman boot.

Made in the USA. Brown leather boots with black Vibram sole, round toe, narrow profile. Originally designed by the Redwing Shoe Co. in 1910 for linemen, the workers responsible for stringing and repairing electric and telephone lines.

in store now. 0113 2347655.

The Kazuki Kuraishi inspired Adidas Campus 80s pack takes direct inspiration from Kazuki’s sneaker treatments of previous seasons, and Kazuki’s DNA is clear to see in his use of snake skin heel tabs, woven taping, and rich pigskin suede uppers.

Available today at The Hip Store in a choice of these three colourways. Phone orders available on 0113 2347655.