Pristine tennis whites and preppy stripes seen at the Lauren Moffatt Spring 2013 show scream Moutauk! And if that wasn’t enough, the crest created for the line epitomizes preppy cool! Digging up my copy of The Official Preppy Handbook at this very moment, how about you?
Revisiting an out of print classic, The Official Preppy Handbook (1980). A satirical jab at the New England WASP, this book was also partially responsible for the huge wave of collegiate preppy style that took over in the early 80’s (and the rise of the yuppie). Both a cool piece of cultural anthropology and a source of some solid design inspiration. 🐊