the widow's mite

variety.com
Marvel Unveils 'Captain America: Civil War' Licensees (EXCLUSIVE)
Marvel has unveiled a dozen of the licensees for next year’s “Captain America: Civil War”
By Dave McNary

Paul Gitter, senior VP of licensing for Marvel at Disney Consumer Products, told Variety that the overall campaign will build on the success of licensed products for “Age of Ultron.”

“We’ll see an extension mixing in new characters with new skills,” he added. “There will also be a big focus on adult female apparel.”

[…] The campaign will feature a celebration of Captain America’s 75th anniversary that will be limited to higher-end retailers. There will also be focus on newer characters War Machine, Falcon, Vision, Black Widow and Black Panther; and an expansion into healthy living and travel.

While none of the above means we will actually see an increase in Black Widow merchandise (who is apparently a “newer” character… c’mon Variety, get your shit together) we can still hope that this is the start of an (extremely overdue) attempt to avoid previous merchandising asshattery where both the character and the female demographic are concerned.