Rebrand the World!
I read an article about how fantastic it is that Steven Spielberg was brought on to direct “Ready Player One” because he was the only person who could unite the world’s most powerful brands, allowing the characters to talk about popular media and make cultural references and, you know… speak like modern human beings.
(Artwork above by Noah Whippie)
If you don’t have Spielberg’s clout and money, making a film seems like a legal minefield. In a world where corporations own trademarks on things like architecture, public landmarks, and words, what does one do when shooting a post apocalyptic movie set in Los Angeles; a city that marketing barfed all over?
The Answer: Rebrand the World!