the most gorgeous campaign film ever


Created by Jacques Guerlain in 1920, the Shalimar fragrance was inspired by the Mughal Emperor Shâh Jahân’s love for Indian princess Mumtaz Mahal. Now the story behind the evocative scent is the subject of a short film called “The Legend of Shalimar” directed by Bruno Aveillan, starring model Natalia Vodianova as the princess. Very Game of Thrones, no? [x]