the media huddle

Beauty Tips and Tricks to get YOU Camera Ready

By Sher E. Morris

Considering a career as a broadcast presenter?

Appearing polished and pulled together on camera is a great way to get your face recognizable in the public eye.  

One misconception people have about camera-ready makeup is that it has to be applied heavily.  Bright lights can see past the makeup application and emphasize imperfections, however, using a heavier hand may do more harm than good, if not applied and blended properly. Follow these simple beauty tips and tricks to boost your confidence in front of the camera.

One major factor to consider for TV and film is lighting, makeup should be applied in natural light, preferably by a window, or a well lit area. You want to ensure that once the makeup is applied it looks flawless, natural and appropriate for whatever the scenario. Don’t be afraid to check the monitor to see how the makeup reads with the lighting while working on set.

Before you begin, to ensure your skin is prepped and hydrated, cleanse and moisturize your face, and use an eye cream for the delicate eye area. Make sure your skin treatments are absorbed into the skin or else your makeup might streak or shift. It won’t look as natural, and won’t last as long, which means you will constantly need to be retouching, and wasting valuable time on set. A basic and daily skin care regime catered to your skin type will get you ready for the camera so much faster.

I recommend using a primer for the face as well as for the eyes, this will ensure your make up stays on longer, and in some cases, even look better as it fills in any unsightly lines and improves the skins texture. Look for a primer that is silicone-free and one that is best suited for your skin type. If you are going to be on set for long periods of time, a good primer will ensure you get the most out of your makeup.

Once your skin is prepped and primed, work on your eyes next, especially if you want to create a dramatic eye. Your eyes must be defined to stand out on camera. Doing eye shadow before complexion is a wise thing to do, because there is nothing worst than creating a flawless, glowing complexion, only to have fallen eye shadow flecks ruin it. Even if you manage to clean up most of it, you still run the risk of having your concealer look patchy.

Your foundation must match your skin EXACTLY; the bright lights used on television and film sets can bring out, and even emphasis imperfections. High Definition television and film equipment is especially unforgiving; your make up has to be fluid and perfectly blended into the skin so that it looks natural for HD TV.

The best way to match foundation is to find a shade that matches your ears, neck and chest (if exposed). Your chin and/or jawline are the best places to test the color.

Don’t layer multiple complexion products. Concealer has a dense consistency, if you need to conceal blemishes. I recommend doing this first with a synthetic concealer brush; blend the concealer into the skin to guarantee the blemish is evenly covered. Then apply foundation directly on to the skin and blend to get a flawless finish. Do choose a full coverage foundation, as sheer tints are too subtle for the camera.

When applying under eye concealer, do not choose a concealer that is noticeably lighter than your natural skin colour. A popular beauty myth is that concealer must be one shade lighter than foundation, however you run the risk of highlighting under eye circles if your concealer is too light. Under eye concealer should closely match your skin and foundation colour to effectively hide minor discoloration. If there is excessive discoloration, use a colour corrector to help neutralize darkness. A peachy toned corrector will neutralize any purple or grayness that may come with discoloration.

Before setting your foundation, apply a cream blush to your cheeks to give your makeup a more natural look. It will also last longer. Blushes with rose or mauve undertones are the most natural looking, smile to raise the apple of the cheeks, and then apply the blush to the apples of the cheek blending upwards. Once you set your make up, you can always add a pop of colour using a powder blush. I always use two shades of blush when on set to give the face some dimension.

Set your make up with a loose powder. You want to create a matte canvas, especially when in front of the camera. Eliminate any shine! If a glow is required, it needs to be added at the end of the application with highlighting products. Dewy finishes will only read as oily on camera.

Choose a colour free translucent setting powder, you want to ensure it does not alter the colour of the make up. Be especially careful of this if you have a golden undertone. Some translucent powders have a slightly pink colour to them; this will look ashen against your skin tone.

Your lips must be perfectly defined. Avoid lip colors that are too light. Remember that the camera tends to wash out natural tones. To ensure your lip colour shows true rub a bit of foundation into the lips, blot and powder lightly. Apply a nude lipliner with a soft brown undertone (this works for all skin tones and colours), powder again. This creates a stable and neutral base for lipstick, ensures that the colour will last, and prevents bleeding.

For long days on set have blotting tissues and extra make up wedges on hand. Stretch the blotting tissue over a make up wedge. This way you absorb excess oils and get into the crevasses of the face easier. It also prevents the make up from getting to heavy or changing colour from constant powder application.