Sebastian Tribbie Matheson is a ruthless meme maker. The snark starts with his account’s name. In between taking selfies and posting them to his 40,000 followers on Instagram, he creates images that take aim at popular fashion and social culture. No target is safe, from ordering on Seamless to cliché emoji usage. Here, Sebastian uses the starter pack meme, in which a group of images and objects are clustered together to represent the stereotype of a particular style or personality. For #TFWGucci he takes on Gucci, adopting the brand’s recent hallmarks, like embroidery, patches, and 70s glasses. Hari Nef and Petra Collins make appearances, as does the Le Marché des Merveilles timepiece. Gucci = owned. — Text by Kyle Chayka.
Reign FC announced today that midfielder Diana Matheson suffered a torn ACL in her left knee earlier this month while training with Canada Soccer women’s national team. Matheson is expected to miss the entire 2017 NWSL season for recovery and rehabilitation.