the lightbulb factory

A guide to the “10 Signs of Greenwash”:

  • Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”).
  • Green product vs. dirty company: Such as efficient lightbulbs made in a factory that pollutes rivers.
  • Suggestive pictures: Green images that indicate a (unjustified) green impact (e.g., flowers blooming from exhaust pipes).
  • Irrelevant claims: Emphasizing one tiny green attribute when everything else is not green.
  • Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible.
  • Just not credible: “Eco friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
  • Jargon: Information that only a scientist could check or understand.
  • Imaginary friends: A “label” that looks like third-party endorsement — except that it’s made up.
  • No proof: It could be right, but where’s the evidence?
  • Outright lying: Totally fabricated claims or data.