The Hour - Freddie character spot
Client: BBC Two
Agency: Red Bee Media
Producer: Emma Robinson
Art Direction and Lead animator: Simon McKenzie
Additional Animation: Laurence Honderick
The Hour is a drama series launched in 2011 by the BBC. Starring Ben Whishaw, Dominic West (Jimmy McNulty!) and Romola Garai. It is a highly successful espionage thriller set in Cold War-era England.
We were called to produce a campaign to launch the premiere of the show. Four promos were produced, one launch and a promo each for the three main characters.
The music score; Horace Silver: Señor Blues, was chosen early which gave the promos a tempo and mood. Influences from the work of Saul Bass, Piet Mondrian and Lazlo Moholy-Nagy (from the Bauhaus school) were drawn.
A preference for solid primary and secondary colours was taken, namely red, blue, orange and yellow. These colours also led the grading of the rotoscoped show footage. A typeface was created and all textures were hand painted. The naive, hand made shapes and lo-fi animation style, beds the promos into the 1950’s era which also influenced the shows art direction.